"Customize Your Smoothie to Your Taste"... Shinsegae Food Opens 'Skuu House' Pop-Up in Seongsu
Choose Your Smoothie and Toppings
Just 2,900 Won Per Glass
Shinsegae Food announced on the 30th that it will operate a pop-up store for its fresh fruit smoothie brand 'Gwa-il Baro Smoothie' at the No Brand Burger Seongsu Lab branch in Seongsu-dong, Seoul.
Shinsegae Food announced on the 30th that it will operate a pop-up store for its fresh fruit smoothie brand 'Gwa-ilbaro Smoothie' at No Brand Burger Seongsu Lab branch in Seongsu-dong, Seoul. Photo by Shinsegae Food
View original imageThe 'Skuu (Smoothie DIY) House' pop-up store, which will be open until October 28, is an experiential space where customers can finish and enjoy the taste and appearance of Gwa-il Baro Smoothie according to their personal preferences. At 'Skuu House,' visitors can select a smoothie, combine toppings, and decorate the cup for 2,900 won per serving.
At the 'Smoothie Zone,' customers can choose from five menu options: strawberry banana, cherry tomato, pineapple mango, triple berry, and watermelon strawberry. At the 'Topping Bar' and 'Self Topping Zone,' customers can mix and match 14 types of toppings and drizzles, including tapioca pearls, white pearls, popping boba, granola, and choco cookie crunch, to enhance both flavor and texture according to their taste.
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Shinsegae Food's 'Gwa-il Baro Smoothie' surpassed a cumulative sales volume of 3 million cups just 10 months after its launch at the Traders Magok branch in February. The product is now expanding its sales channels to major E-Mart stores, No Brand specialty stores, No Brand Burger locations, and the T Cafe branches at Traders nationwide.
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