Hyundai Motor Group Expands Sustainability Message Through Long-Term Partnerships With New York Art Museums

Genesis Partners with The Metropolitan Museum of Art in 2024

Hyundai Supports Joint Exhibitions by the New Museum and Ulsan Art Museum

Hyundai Motor Group continues to sponsor art initiatives around the world to create a sustainable future.

Genesis and The Metropolitan Museum of Art: The Genesis Façade Commission

According to Hyundai Motor Group on October 4 (local time), Genesis entered into a five-year partnership with The Metropolitan Museum of Art in 2024, operating "The Genesis Façade Commission." This program, which The Metropolitan Museum of Art launched in 2019, annually selects an artist whose large-scale installation is displayed on the museum’s main exterior wall.

An artwork from the partnership exhibition "The Genesis Façade Commission: Liu Wei, Speculation" by Genesis and The Metropolitan Museum of Art, currently on display at the façade (main entrance exterior wall) of The Metropolitan Museum of Art in New York. New York (USA) - Photo by Seungjin Lee

Following Ebul in 2024 and Jeffrey Gibson in 2025, this year features a new work by Beijing-based contemporary artist Liu Wei. Starting on September 17, "The Genesis Façade Commission: Liu Wei, Speculation" presents four large sculptures.

Liu Wei is an artist known for exploring contemporary society using diverse media including photography, painting, video, sculpture, and installation. This exhibition, under the theme of "Fragmentation, Transformation, Regeneration," showcases a process of deconstruction and restoration. The artworks are constructed from composite fiberglass, iron, aluminum alloy, polyurethane paint, and cowhide, evoking fragments of architecture and parts of the human body.

The recurring motif of human hands serves as a medium that connects familiar, recognizable forms with fantastical and unreal shapes. At the same time, it symbolizes the processes of creation and transformation—making and reshaping objects.

The exhibition title, "Speculation," addresses the uncertainty, tension, and conflict that arise during times of rapid change. Each of the four sculptures is titled after a fundamental physical constant of the universe: the cosmological constant (Λ), the gravitational constant (G), the speed of light (c), and Planck’s constant (h). By combining human thought with these essential constants, the works reflect humanity’s attempt to understand the order and existence of the world. The exhibition runs until June 8 next year.

One of the works, 'CTCS #2,' from 'The Genesis Facade Commission: Lee Bul, Long Tail Halo' exhibition, the first exhibition of the Genesis and Metropolitan Museum of Art partnership held from September 2024 to May 2025. New York, USA – Photo by Seungjin Lee

Hyundai Motor Company: Transregional Art Collaboration Connecting New York and Ulsan

Hyundai Motor Company is sponsoring the "Hyundai Translocal Series: Ho Tzu Nyen" exhibition at the New Museum in New York. The Hyundai Translocal Series, launched in 2025, is a partnership in which Korean and international art institutions collaborate on research, the production of new works, and exhibitions.

The New Museum and Ulsan Art Museum plan to co-organize a total of three joint exhibitions, one per year, through 2028. The first artist to participate, Singaporean Ho Tzu Nyen, has explored Asian modernity and cultural identity through film, video, sound, and multimedia installations.

The newly unveiled work at the New Museum, "P for Power: Up Down," is a video piece utilizing the glass elevator screen in the new building. Each time a visitor presses the elevator button, a new video narrative is generated in sync with the ride's duration, prompting questions about different forms of power. On the 22nd, another new work, "P for Power: Double Life of P," will be released at Ulsan Art Museum. The New Museum exhibition continues through January 24 next year.

Hyundai Motor Company also established a 10-year, long-term partnership with the Whitney Museum of American Art in the United States in 2024. It will sponsor the "Whitney Biennial," a major showcase of contemporary American art, a total of five times from 2024 to 2032, and also support the annual "Hyundai Terrace Commission," which takes place on the museum’s fifth-floor outdoor terrace.

The Hyundai Terrace Commission features large-scale installations in various genres such as sculpture, performance, and multimedia. The works are curated to utilize the unique characteristics of the outdoor space, allowing visitors to experience them both inside and outside the museum.

Hyundai Motor Group has also extended its partnership with the Los Angeles County Museum of Art until 2037 and continues long-term cooperation with global art institutions, including the Tate Modern in the UK, further expanding collaborations with leading cultural organizations worldwide.

This content was produced with the assistance of AI translation services.