‘Gimcheon Gimbap Festival’ Comes to Seoul... Lotte Department Store to Host Unique Popup Event

Gimcheon Gimbap Festival Popup Opens at Lotte Jamsil

From Famous Gimbap Restaurants Nationwide to Unique Bakeries

Comprehensive Travel Packages for a Full Gimcheon Festival Experience

Lotte Department Store announced on the 29th that it will hold a popup store for the ‘2026 Gimcheon Gimbap Festival’ at the main event hall on basement level 1 of its Jamsil branch from October 2 to October 8. Under the theme ‘Gimcheon Gimbap Festival: Godal’s Seoul Business Trip,’ the event is designed to give Seoul customers a sneak preview of the festival that will take place in Gimcheon, Gyeongsangbuk-do from October 23 to October 25.

Provided by Lotte Department Store.

The popup store will feature five distinct zones: a gimbap sales zone, a bakery zone, a snack foods zone, a photo zone, and a travel zone introducing travel packages. Regional specialty gimbap will be on offer, including Gimcheon’s ‘Egg-Packed Keto’ Gimbap (7,900 won), Jinju’s Spicy Cheongyang Pepper Gimbap (6,000 won), and Busan’s 12-Layer Egg Roll Gimbap (9,900 won).

Travel packages to Gimcheon will also be available. The ‘Gimbap Heaven Package Tour with Gimbap Captain’ includes round-trip bus tickets between Seoul and Gimcheon, gimbap-themed merchandise, welcome food, and more, allowing participants to fully enjoy the Gimcheon Gimbap Festival. The packages are limited to about 240 people and will be sold at prices ranging from approximately 69,000 won to 79,000 won.

The Gimcheon Gimbap Festival attracted about 100,000 visitors to its inaugural event in 2024, and about 150,000 people—exceeding the population of Gimcheon—last year. This year, the festival period was extended from two to three days. Lotte Department Store is opening this popup store as part of its business agreement with Gimcheon City and plans to promote visits to the main festival held at Gimcheon Jikji Culture Park.

Lim Hyeongbin, Head of F&B at Lotte Department Store, said, “We planned this popup store so that customers could be the first to experience the Gimcheon Gimbap Festival, which has become a cultural trend among young people, at Lotte Department Store,” adding, “This popup, featuring delicious gimbap, unique merchandise, and photo zones, will offer visitors to Jamsil in the fall a different kind of fun.”

This content was produced with the assistance of AI translation services.