Walk the Korea Dullegil, Spend Local: Korea Tourism Organization and Remouton Launch 1,000-Person Project

Large-Scale Events with 1,000 Participants Planned for Next Year
Linking Local Tourism Resources and Businesses
Discovering Participatory Programs such as Plogging
Expanding Immersive Walking Tour Content

The Korea Tourism Organization is partnering with Remouton to develop large-scale walking tour programs utilizing the Korea Dullegil.

Park Sunghyuk, President of Korea Tourism Organization (left), and Heo Minsu, CEO of Ujutek, are posing for a commemorative photo after signing a business agreement to promote walking travel linked to the Korea Dullegil at Dongdaemun Design Plaza in Seoul on the 28th. Korea Tourism Organization

On September 29, the Korea Tourism Organization announced that it had signed a business agreement with Remouton, which is operated by UjooTech, at Dongdaemun Design Plaza (DDP) in Seoul on the 28th to promote walking tours in Korea and spread a sustainable walking culture. The agreement was arranged ahead of the 'Walking Tour Week' that kicks off on October 1, aiming to broaden the base of domestic walking tours through public-private cooperation.

The two parties will jointly plan various programs by linking the Korea Dullegil with Remouton’s existing regional walking campaign, the ‘Remouton Walk Club’. Starting next year, they plan to host one large-scale walking event in both the first and second half of the year, each involving about 1,000 participants.

They will also develop experiential programs that connect major sections of the Korea Dullegil with nearby tourist attractions. The Korea Tourism Organization and Remouton will leverage their respective marketing channels and customer touchpoints to jointly promote and market walking tours.

Efforts will also be made to develop tourism content that ties walking tours to extended stays and local spending. By offering programs that combine the Korea Dullegil with local tourism resources for both domestic and international travelers, the project aims to encourage visitors to use local businesses.

The partnership also intends to discover participatory programs that combine walking with social contributions, such as environmental clean-ups and plogging activities. Instead of simply walking, the initiative seeks to expand walking tours into immersive tourism content, allowing participants to experience local nature, tourism resources, and commercial districts.

Park Sunghyuk, President of the Korea Tourism Organization, said, "Walking is a form of travel that allows you to experience local nature, culture, and tourist resources up close. We will continue to deepen our collaboration with the private sector so that the partnership between the Korea Dullegil and the Remouton Walk Club can broadly promote the appeal of walking tours in Korea and further spread a culture of extended local stays and spending."

This content was produced with the assistance of AI translation services.