"Global Leaders Join Hands in Cannes"... Lotte Duty Free Forms Strategic Alliance with SK-II

Strategic Agreement Signed in Five Key Areas at TFWA 2026
Expanding Customer Touchpoints Through VIP Marketing and Specialized Services

Lotte Duty Free announced on September 30 that it signed a strategic business agreement with the cosmetics brand SK-II at the duty-free expo '2026 TFWA World,' which was held in Cannes, France, on September 28 (local time). The signing ceremony was attended by Kim Dongha, CEO of Lotte Duty Free, and Lee Sugyeong, President of P&G Global Skincare Division, among others.

On the 28th (local time), at the world's largest duty-free expo, the "2026 Tax Free World Association (TFWA) World," held in Cannes, France, Dongha Kim, CEO of Lotte Duty Free (left in the photo), and Suekyung Lee, Global President of P&G Skincare, took a commemorative photo after signing a business agreement. Provided by Lotte Duty Free.

Under this agreement, the two companies will strengthen cooperation in five major areas: enhancement of customer service and consulting, differentiation of the flagship store gifting service at Incheon International Airport, expansion of joint promotions and marketing, joint business planning and market development, as well as the exploration of new strategic collaboration opportunities. Both companies aim to go beyond product sales by providing a differentiated brand experience across all customer touchpoints, including stores, services, and marketing.

Lotte Duty Free will expand the SK-II store at its Myeongdong main branch and operate a 'Skin Ceremony Table' where customers can receive consultations and product recommendations tailored to their individual skin conditions and concerns. At its Incheon Airport location, a gift-wrapping service featuring customized initials and ribbons will be introduced. In the first half of next year, an event will be held at the Myeongdong main branch where VIP customers will be invited to participate in special sessions with SK-II skincare experts.

Earlier, in February, Lotte Duty Free also hosted a beauty class for VIP customers, which combined an introduction of new products with hand massage experiences.

Kim Dongha, CEO of Lotte Duty Free, stated, "This business agreement serves as an opportunity to further strengthen Lotte Duty Free's global brand network and expertise in beauty retail. We will continue to enhance our duty-free competitiveness by providing differentiated products and customer experiences through close partnerships with global brands."

Lee Sugyeong, President of P&G Global Skincare Division, commented, "This partnership with Lotte Duty Free is a meaningful collaboration that demonstrates SK-II's ongoing efforts and vision to deliver differentiated experiences to consumers in the duty-free channel."

During this expo, Lotte Duty Free also entered into business agreements with Moet Hennessy, LVMH Beauty, and William Grant & Sons. The company plans to expand product supply and joint marketing collaborations, focusing on beauty and liquor brands.

This content was produced with the assistance of AI translation services.