Aloso Expands Signature Sofa Lineup for Kids with Launch of 'Sati Bebe'
First Online Launch via Naver Live on October 1
On September 29, Aloso announced the launch of its first kids' lineup, 'Sati Bebe,' a reinterpretation of its signature sofa product 'Sati' tailored to children's physiques and lifestyles.
Sati Bebe maintains the design elements of the original Sati, such as its body-enveloping shape and high armrests, while adjusting the size, materials, and structure to consider children's body types and usage environments. For the first time among Aloso products, it features 100% silicone leather made specifically for children, enhancing water repellency, stain resistance, and ease of maintenance.
The product planning incorporated feedback from employees with preschool-aged children, as well as customers who are parents of young children. Reflecting children's preference for spaces that gently enclose them, such as under desks or tents, Sati Bebe is designed in an 'open hideout' form, with high armrests and a backrest that wrap around three sides.
It also features a square cube structure, allowing children to sit in a variety of positions. The recommended age range is from 2 to 7 years old, and the product weighs 5.9 kg, making it easy to move between the living room, children's room, or wherever needed. The color options include four finishes, selected from over 70 available for Aloso products, based on customer preferences.
Sati Bebe will be unveiled online for the first time at 10 a.m. on October 1 through a Naver Live broadcast. A pre-order promotion is also planned for the day.
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An Aloso representative stated, "'Sati' has been the brand's flagship product, growing alongside our customers since the company's inception. This new product is 'the world's smallest Sati,' offering children a space of their own and parents a piece of designer furniture that harmoniously fits their living space."
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