"Only in Korea for Asia-Pacific"... Jeep Launches the 'New Grand Cherokee L'
Top-tier Trim Priced at 114.9 Million Won
On September 29, Jeep announced the official launch of the partially redesigned fifth-generation Grand Cherokee, the 'New Grand Cherokee L'.
Introduced in 1992, the Grand Cherokee is a model that combines the toughness of a four-wheel-drive sports utility vehicle (SUV) with enhanced ride comfort, quietness, and a luxurious interior. Having sold more than 7 million units worldwide, it has proven both its product competitiveness and technological prowess.
The New Grand Cherokee L has been expanded into a three-row large SUV, showcasing Jeep's vision of 'luxury adventure' at its finest. Based on its 3,090 mm wheelbase, it offers an ample seven-seater cabin and provides up to 2,395 liters of cargo space, making it suitable for long-distance travel and outdoor activities.
The newly installed 2.0-liter Hurricane 4 turbo gasoline engine incorporates turbulent jet ignition technology, proven in F1 motorsports, into a mass-produced engine, simultaneously boosting fuel efficiency and responsiveness. Compared to the previous 3.6-liter V6 engine, it delivers a maximum output of 329 horsepower, an improvement of 15%, and a maximum torque of 45.89 kg·m, an increase of 31%.
The combined fuel efficiency is 7.9 km/L (urban: 7.0 km/L, highway: 9.4 km/L), a slight increase of 0.2 km/L over the previous model. Reduced displacement also lowers automobile tax liability.
The front features Jeep's signature seven-slot grille detail, while the interior is equipped with a 12.3-inch center touchscreen and a dedicated display for the front passenger seat for greater convenience. It also comes with a premium McIntosh audio system consisting of 19 speakers and a T map navigation system.
Premium Palermo leather seats are applied, and features such as an active noise control system, heated and ventilated first-row power massage seats, and 50:50 power-folding third-row seats are all standard. The top-tier trim, Summit Reserve, will be introduced first with a price tag of 114.9 million won.
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Bangsil Stellantis Korea CEO stated, "Korea is the only market in the Asia-Pacific region where customers can access the New Grand Cherokee L," adding, "The exclusivity and ownership value of the New Grand Cherokee L are heightened because only Korean customers can experience this new model, which offers both powerful performance and premium comfort."
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