Tobesoft Expands E-Commerce Capabilities with TOBEMALL's AI-Scalable Architecture

Supporting E-commerce Business Models from Fashion, Beauty, Welfare, and B2B to D2C and Large-scale Integrated Shopping Malls

Supporting the construction of various shopping malls, Tobesoft's 'TOBEMALL' (Image source=Tobesoft)

Tobesoft, a specialist in AI-based enterprise development platforms, announced on the 29th that it is supporting the construction of various types of e-commerce sites based on its flexible, AI-expandable platform, ‘TOBEMALL.’ TOBEMALL has expanded its implementation cases beyond fashion, beauty, and welfare malls to include the B2B sector. Notable examples include the Baba Fashion shopping mall, the Korea Local Authorities Welfare & Benefits Association's POBA Onnuri Mall, KOTRA's B2B global marketplace 'BuyKOREA,' and FARMERS' K-Beauty shopping mall.

TOBEMALL is designed as a B/O (Back Office) platform that can be flexibly customized to meet the business model and operational scale of any online shopping mall. It supports the construction of various business types, including brand malls operated by brand products, D2C (Direct-to-Consumer) malls operated by producers, and large-scale integrated shopping malls with multiple sellers.

The platform structure is also designed for AI function integration. Based on an API Gateway and a hybrid microservices architecture (MSA), external AI services can be connected as independent modules, while AI features can be added to existing shopping mall systems. As a result, companies can expand AI functions selectively without having to rebuild their entire business system when adopting AI.

The platform is also highly adaptable to various development and cloud environments. It supports script-based frontend technologies such as React and Vue.js, as well as Tibesoft’s own UI framework, Nexacro. Porting to a range of cloud environments, including AWS, KT, and Oracle Cloud, is possible, enabling clients to consider both cloud migration and AI feature integration.

In real-world cases, companies upgrading their infrastructure have simultaneously expanded shopping mall functionality, using the platform to respond flexibly to changes in the business environment.

On a beauty distribution platform using TOBEMALL, the infrastructure was migrated from on-premises to the cloud, while AI and data-driven product recommendation and operations automation capabilities were expanded. This example demonstrates how to connect AI-related functions to an existing shopping mall while transitioning the infrastructure.

TOBEMALL also offers back office features for shopping mall operations. Through a ‘One Backoffice, Multi Frontoffice’ structure, multiple front-end shopping mall web platforms (Front Web) can be managed from a single back office. Integration with external services—including external shopping mall partnerships, settlement management, and payment gateway/instant payment services—is also available via open APIs.

Tobesoft has been a leading provider in Korea’s enterprise development platform market for 26 years since its founding in 2000. Recently, it has built out an AI-based product lineup to support companies’ rapid application experience (AX).

Lee Jonghoon, head of TOBEMALL at Tobesoft, commented, “TOBEMALL is a commerce platform that can be deployed stably regardless of industry or scale, with a structure that enables flexible expansion of AI features,” adding, “We will continue to support clients so they can move forward with everything from shopping mall construction to AI adoption, without hesitation, through TOBEMALL.”

This content was produced with the assistance of AI translation services.