LG Household & Health Care Opens The History of Whoo Pop-up Store at Lotte Department Store Incheon

Experience the Benefits of the Whoo Bichup NAD Power Ampoule

On September 29, LG Household & Health Care announced that its cosmetics brand The History of Whoo will operate a pop-up store on the basement first floor of Lotte Department Store Incheon branch until October 6. The store, which opened on September 28, allows visitors to experience The History of Whoo's "Bichup NAD Power Ampoule" firsthand.

A customer is experiencing products at LG Household & Health Care's popup store located on the basement first floor of Lotte Department Store Incheon. Provided by LG Household & Health Care.

The main item for sale is a special set that includes a 50ml ampoule together with essence, cream, and cleansing foam. According to the company, the ampoule contains its proprietary ingredient "NAD Power 24." Visitors are offered trial products, and those who participate in activities such as photo sessions and quizzes will receive samples, including the NAD Power Ampoule, Bichup Self-Generating Essence, and Bichup Ja Yoon Cream.

Customers who purchase the special set will receive 10,000 points that can be used at LG Household & Health Care's official online mall and other channels. Additional gifts such as mask packs and pouches are offered based on the purchase amount.

The History of Whoo also showcased its NAD research achievements and brand heritage at the global event "The Power of NAD," held at Walkerhill Hotel Seoul in August. An LG Household & Health Care representative said, "The Incheon pop-up store was prepared to share the fruits of 13 years of NAD research with customers," adding, "It will provide an experience that connects key ingredient trials, engaging events, and product purchases."

This content was produced with the assistance of AI translation services.