Hankook Tire to Exclusively Supply Racing Tires to ‘Racing America’ in the United States

Tire Supply and Technical Support
for Four Major Racing America Events

Hankook Tire & Technology (hereinafter referred to as "Hankook Tire") announced on September 29 that it will exclusively supply tires and participate as the official tire partner for the main racing series of the U.S. motorsports company 'Racing America' for five years from 2027 to 2031.

On September 25 (local time), Hankook Tire signed a five-year partnership agreement with Racing America at its Tennessee plant in the United States. Through this partnership, Hankook Tire plans not only to be the exclusive tire supplier for Racing America's major racing series, but also to collaborate in various areas including technology and engineering support, on-site services, and joint marketing.

With this agreement, Hankook Tire will newly sponsor the representative American road racing competition 'Trans Am' and the premium sports car racing series 'International GT,' and has renewed its contract with the 'Formula Racing' series, a partnership that began in 2019.

'Trans Am' is a muscle car-based racing competition that was launched in 1966 and boasts nearly 60 years of history. 'International GT' is a racing series featuring competition among premium sports cars. The 'Formula Racing' series is operated with the aim of nurturing the next generation of formula drivers.

Through this partnership, Hankook Tire aims to showcase the advanced racing tire technology of its global integrated brand, 'Hankook,' in the North American motorsports scene and further strengthen its premium brand presence.

Meanwhile, Hankook Tire is also supplying racing tires and supporting teams participating in more than 70 motorsports events worldwide, including the top-level 'World Rally Championship (WRC)' organized by the Fédération Internationale de l'Automobile (FIA). In North America, the company continues to expand its premium brand awareness by sponsoring major events such as the off-road racing competition 'King of the Hammers' and other key tournaments.

This content was produced with the assistance of AI translation services.