Keek Achieves Robust Offline Sales... Foreign Customer Sales Surpass 90%

31.4% Sales Growth Over the Past Six Months

Cover Summon announced on September 29 that its lifestyle tech brand 'keek' continues to record double-digit sales growth, buoyed by strong offline sales performance.

The Seongsu and Hannam flagship stores, which opened in August and October last year respectively, have shown steady growth since their launch. Sales in the most recent six months, from February to July this year, increased by 31.4% compared to the previous six months. During the same period, offline sales accounted for an average of 55% of total sales, surpassing online sales.

Foreign customers are browsing products at the KIKUHANNAM flagship store. Cover Summary

Purchases by tourists visiting Korea are also rapidly increasing. The share of sales to foreign customers at the Seongsu and Hannam locations rose from 22.2% in September last year to 93.9% in July this year. By country, Chinese customers accounted for the largest proportion, followed by those from Japan, Taiwan, the United States, Singapore, and Thailand.

keek offers a variety of experiential features in its offline spaces where customers can interact directly with its products and air technology. The Seongsu location creates an immersive atmosphere with a cave-inspired space and large screens. The Hannam store features an 'air sofa' that changes shape with air inflow and release, intuitively showcasing the product's characteristics.

keek plans to strengthen its new product lineup in the second half of this year and launch a new customer rewards program. In light of the high proportion of Chinese customers at its stores, the company will also improve payment options such as Alipay and WeChat Pay and increase the number of staff dedicated to Chinese-language support to enhance in-store convenience.

Lee Jaeho, CEO of Cover Summon, stated, "The strength of keek’s offline stores lies in allowing customers to try the products on and experience the air technology firsthand." He added, "We will continue to enhance the in-store experience so that customers both domestically and internationally can visit our stores more conveniently and with greater satisfaction."

This content was produced with the assistance of AI translation services.