Roborock Tops Global Robot Vacuum Shipments in Q2

Roborock Records 23.7% Market Share According to IDC

Top Five Brands Account for 82% as Premiumization Accelerates

Roborock announced on the 29th that it ranked first in global robot vacuum shipments for the second quarter of this year.

According to the latest report from global market research firm IDC, Roborock secured the top position in both global market share by shipment volume and sales revenue for the first half of this year. In particular, its shipment volume market share reached 23.7% in the second quarter, up 2.9 percentage points from the same period last year (20.8%), solidifying its leadership. Roborock also continued its dominance by ranking first in shipment volume in key strategic markets, including South Korea, Germany, Northern Europe, and Türkiye.

The global robot vacuum market continues to grow. In the second quarter of this year, total global shipments of household cleaning robots reached approximately 11.205 million units, a 21.5% increase over the same period last year. Within this, robot vacuum shipments totaled 7.885 million units, and the overall market size was recorded at USD 3.89 billion (approximately KRW 5 trillion).

The top five brands by shipment volume—Roborock, Dreame, Ecovacs, Xiaomi, and Mova—accounted for 75% of total shipments and 82% of total sales revenue, intensifying market concentration around major brands. Additionally, the average selling price (ASP) of products rose 7.9% compared to the previous year, as the market rapidly shifts towards premium segments focused on deep-cleaning features and AI- or software-based user experiences.

The competitive landscape in the global robot vacuum industry is swiftly evolving beyond simply exporting products to establishing local logistics hubs, distribution networks, and after-sales support, a process known as 'localized business operations.' Roborock is also strengthening its offline customer touchpoints and service infrastructure in South Korea by operating flagship stores at Starfield Goyang and Hanam, keeping pace with these market changes.

A Roborock Korea representative stated, "This IDC report provides clear, objective, global data that proves Roborock’s overwhelming market dominance in the global robot vacuum market," adding, "We will continue to deliver differentiated smart home experiences by strengthening localized products and services tailored to consumer lifestyles in each country, alongside ongoing technological innovation."

This content was produced with the assistance of AI translation services.