"Shin Ramyun from the Han River to Paris"…Nongshim to Join Food Exhibition 'SIAL Paris 2026'

Cooking Booths Installed Inside and Outside the Exhibition Hall
Pop-Up Store to Open Along the Seine River in Paris

Nongshim announced on the 29th that it will participate in the food exhibition "SIAL Paris 2026" held in Paris, France.

SIAL Paris, which began in 1964 and is held biennially, is a global professional food exhibition where food companies and distribution buyers from countries around the world gather in one place to promote products, consult on exports, and experience new trends in the food industry. This year's event will be held for five days from October 17 to 21 at Paris Nord Villepinte. SIAL, along with Anuga in Germany and Foodex in Japan, is recognized as one of the world's top three food fairs.

Nongshim announced on the 29th that it will participate in the food exhibition "SIAL Paris 2026" held in Paris, France. Photo by Nongshim

At this exhibition, Nongshim will operate a Shin Ramyun booth. For the first time in the history of the exhibition, Shin Ramyun cooking booths will be run simultaneously inside the venue and in the outdoor plaza at the entrance. During the exhibition period, Nongshim will also operate a Shin Ramyun snack pop-up for the first time along the Seine River in Paris.

At its indoor booth, Nongshim will introduce "Shin Ramyun Rose" to the European market for the first time. A tasting area will be set up so that consumers and buyers visiting the event can experience the taste of Shin Ramyun Rose. In addition, various products such as Shin Ramyun, Shin Ramyun Kimchi Fried Noodles, Chapagetti, Neoguri, Sun Ramyun, and the functional health food LIFIL will be displayed, and export consultation will be conducted with global buyers including those from Europe.

In the outdoor plaza, Nongshim will run a dedicated tasting booth for Shin Ramyun Tumba. Unlike the typical sampling of finished beverages or snacks that has previously taken place in the plaza, Nongshim will prepare Shin Ramyun Tumba on the spot using a noodle cooker and offer tastings. Nongshim aims to connect the interest in Shin Ramyun generated in the outdoor plaza with its indoor booth, leading visitors to new product introductions, tastings, brand promotion, and export consultations.

Nongshim announced on the 29th that it will participate in the food exhibition "SIAL Paris 2026," held in Paris, France. Photo by Nongshim

From October 16 to 18, Nongshim will also operate a Shin Ramyun snack pop-up store near the Bir-Hakeim Bridge on the Seine River in Paris, themed "From Han River to Seine River." Pop-up participants will be able to enjoy Shin Ramyun or Shin Ramyun Tumba topped with specialty ingredients from major regions of France, such as Normandy, Alsace, and Provence. A photo zone will also be available where visitors can take commemorative photos with Shin Ramyun against the backdrop of the Eiffel Tower.

Jo Yongchul, CEO of Nongshim, will attend the SIAL Paris 2026 event in person. CEO Jo said, "At SIAL Paris 2026, we will not only expand consumer touchpoints inside and outside the exhibition hall but also along the Seine River in Paris, offering both industry professionals and consumers worldwide a new experience unique to Shin Ramyun. We are committed to further elevating the global standing of both Nongshim and Shin Ramyun."

This content was produced with the assistance of AI translation services.