Seven Eleven to Launch Limited Sale of 600,000 "Fresh Choco Pie Gateau Chocolat" from Japan

Dessert Category Sales Up 82% This Year
A Total of 260 Imported Products Sold, Reaching 20 Million Units

Convenience store chain Seven Eleven announced on September 29 that starting October 1, it will sell Lotte Japan's refrigerated dessert "Fresh Choco Pie Gateau Chocolat." This is the second flavor in the Fresh Choco Pie series, which was first introduced in Korea in December last year. Sales will be limited to 600,000 units.

The new product features a cake filled with fresh chocolate cream and coated with a thin layer of chocolate. Compared to the previous product, it has a stronger chocolate flavor. The first Fresh Choco Pie has sold approximately 1 million units to date.

Fresh Choco Pie Gateau au Chocolat. Courtesy of Seven Eleven.

Seven Eleven identified young women as its primary customer base. An analysis of sales data for desserts such as Fresh Choco Pie and Ohayo Jersey Pudding showed that women accounted for 70% of total sales, and those in their 20s and 30s represented 65% of all customers.

Seven Eleven has been increasing the number of imported products it offers. In the past three years, the company has introduced more than 260 overseas items, with cumulative sales reaching approximately 20 million units. Representative products include Langue de Chat (Seven Eleven Japan’s private brand), Jersey Milk Pudding, Fresh Choco Pie, and Ohayo Brulee Milk. The company explained, “Last year, dessert sales increased by 23% compared to the previous year, and this year, they have grown by 82% year-on-year.”

This content was produced with the assistance of AI translation services.