Samsung Electronics Celebrates Jensen Huang’s Van Fleet Award on Times Square Billboards

Congratulatory Video Airs on Times Square Billboards
Achievements Highlighted as "Pioneer," "Architect," "Builder," and "Friend"
Samsung and NVIDIA Collaborate to Build an AI Factory

Samsung Electronics celebrated Jensen Huang, CEO of NVIDIA, receiving the 2026 James A. Van Fleet Award by displaying a congratulatory video on digital billboards in Times Square, New York.

According to an announcement by Samsung Electronics on September 29, the company presented a video tribute on the Times Square billboards in New York from 6:00 p.m. on September 27 (local time) through September 28. The video highlighted CEO Huang’s innovative leadership and major contributions to the development of the artificial intelligence (AI) industry.

The video introduced Mr. Huang’s main activities and achievements, centering on four key words that represent him: "Pioneer," "Architect," "Builder," and "Friend." Another video showcased Jensen Huang’s work and vision in a virtual exhibition space, reflecting on the significance of his Van Fleet Award.

On the 28th (local time) at Times Square in New York, a video from Samsung Electronics celebrating Jensen Huang, CEO of NVIDIA, receiving the Van Fleet Award is being displayed on a digital billboard. Samsung Electronics.

The Van Fleet Award is a prize established by The Korea Society, a non-profit organization, in honor of General James A. Van Fleet, the former commander of the U.S. Eighth Army during the Korean War. Each year, the award is presented to an individual or organization that has contributed to promoting friendship and cooperation between Korea and the United States. The late former Samsung Chairman Lee Kun-hee received the Van Fleet Award in 2006 for his contributions to economic collaboration and advancing relations between the two nations.

CEO Huang was selected as this year’s recipient in recognition of his pioneering work in AI and accelerated computing, as well as his contributions to strengthening collaboration between Korea and the United States in the AI and semiconductor industries.

Samsung Electronics and NVIDIA have continued to collaborate in various areas, including memory and system semiconductors. Recently, they have expanded the scope of their partnership to fit the demands of the AI era. Samsung Electronics is working to build an ‘AI Factory’ by integrating NVIDIA’s accelerated computing and digital twin technologies with its own semiconductor manufacturing capabilities, thereby aiming to apply AI across all stages of research and development (R&D), design, and manufacturing.

This content was produced with the assistance of AI translation services.