From Tangerine Cake to Udo Peanut Balls... Lotte Mart and Supermarket Infuse 'ZERO' with Jeju Flavors

Fourth Chapter of the Regional Coexistence Project Connecting Busan, Gangwon, and Ulsan
National Sports Festival Promotion and On-site Events Also Planned

On September 29, Lotte Mart and Supermarket announced that, in partnership with Jeju Special Self-Governing Province and Lotte Wellfood, they will launch three "Lotte ZERO x Jeju" products on October 1. These products combine Jeju’s local specialties with Lotte Wellfood’s sugar-free dessert brand "ZERO."

This collaboration marks the fourth case in the Lotte Mart and Supermarket Local Coexistence Project. Previously, the company introduced products featuring the Busan character "Boogi," agricultural products from Gangwon Province, and Ulsan’s "Banguchun Petroglyphs." This time, the project highlights Jeju specialties.

Product images of the three types of 'Lotte ZERO x Jeju' from Lotte Mart and Supermarket. Lotte Mart and Supermarket

The new product lineup consists of three items: "Lotte ZERO Mini Tangerine Cake" made with Jeju tangerines, "Lotte ZERO Apple Mango Jelly" containing apple mango, and "Lotte ZERO Peanut Crunch Ball" made with Udo peanuts. These will be available at all Lotte Mart and Supermarket locations, and the Mini Tangerine Cake will also be sold at 7-Eleven stores.

The product packaging features information on the "107th National Sports Festival," which will be held in Jeju this October. During the festival from October 16 to 22, there will also be a product giveaway event at the Jeju World Cup Stadium.

Lotte Mart and Supermarket plan to use their nationwide distribution network and the popularity of the "ZERO" brand among international customers to promote Jeju’s local specialties and regional image to customers both domestically and abroad.

Lee Hwaseok, MD of the Confectionery Team at Lotte Mart and Supermarket, said, "The purpose of the Local Coexistence Project is to let more customers know about the unique value and characteristics of each region. Moving forward, we will continue to blend various regional assets into our products in a natural way, providing customers with unique shopping experiences and consistently launching collaborative products that foster mutual growth with local communities."

This content was produced with the assistance of AI translation services.