"Tasting Hetbahn with Gochujang"... CJ CheilJedang Participates in 'Mexico K-Expo'

Operating Bibigo Booth
Expanding the Experience of K-Food

CJ CheilJedang announced on the 28th that it operated a Bibigo booth at the '2026 Mexico K-Expo,' which was held from the 24th to the 27th at the WTC International Exhibition and Convention Center in Mexico City, Mexico.

The Bibigo booth at CJ CheilJedang's '2026 Mexico K-Expo,' held from the 24th to the 27th at the WTC International Exhibition and Convention Center in Mexico City, Mexico, is packed with visitors. Provided by CJ CheilJedang

This expo has been organized by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency since 2022 to support Korean companies' entry into overseas markets.

At the Bibigo booth, CJ CheilJedang presented digital content and an artist-themed zone utilizing the intellectual property of global brand ambassador and K-pop artist AlphaDriveOne. The company also offered visitors tasting samples of Hetbahn rice drizzled with Bibigo Gochujang sauce, along with Bibigo ramen, K-sauces, and seaweed snacks.

Latin America, including Mexico, is considered a key emerging market with growing interest in K-culture and its related industries. CJ CheilJedang plans to leverage Bibigo’s portfolio—which includes dumplings, ready-to-eat rice, kimchi, K-sauces, and seaweed—to turn this strong local interest in K-culture into direct brand experiences.

A CJ CheilJedang official said, "We confirmed strong local consumer interest in K-food and the Bibigo brand at the expo," adding, "We will introduce the diverse flavors of K-food to Mexico and Latin America through Bibigo."

This content was produced with the assistance of AI translation services.