Hanwha Asset Management Accelerates Digital Transformation with Proprietary AI Platform 'Odin'

Hanwha Asset Management is embarking on a full-scale digital transformation across the company, aiming to strengthen its investment decision-making and business capabilities by building its own Claude-based artificial intelligence (AI) data intelligence platform.

On the 28th, Hanwha Asset Management announced the company-wide launch of its AI platform ‘Odin,’ which was developed using its proprietary technology and infrastructure.

Odin collects and updates both free and paid data daily, including 60,000 news articles per day, more than 100,000 research reports and YouTube analyses, and domestic and international regulatory disclosures from over 300 channels spanning global politics, economics, culture, society, and technology. Odin’s core strength lies in its ability to aggregate and analyze this vast and fragmented repository of information into coherent insights based on market and corporate data. The AI classifies such a massive volume of data—impossible for humans to manually process—identifies overarching trends, and provides clear directional input for investment decisions.

The platform is operated along two main pillars: ‘Market Intelligence’ and ‘Business Management.’

Market Intelligence allows users to view research and market data in a single platform. It provides everything from basic information, such as market status and key product details, to in-depth, AI-collected and processed insights. Its flagship feature is ‘Market Deep-Dive Analysis.’ Here, the AI leverages web-sourced information to generate comprehensive reports that summarize market trends, news, regulatory changes, and outlooks; users simply select a specific industry or theme to access this feature. Another function, ‘Trend Momentum,’ builds a momentum map using information collected by the AI via web searches. It sets major keywords per category—social, economic, or industrial—enabling measurement of market attention and momentum for each segment.

Business Management is a platform designed to strengthen touchpoints with clients. It meticulously links and organizes a wide range of information generated during work activities around each client company, transforming this into actionable data available through a dashboard. Through this system, Hanwha Asset Management expects to identify client interests and detailed needs, track and manage relationship changes, and ultimately build sustainable partnerships based on enhanced trust.

To maximize security, Odin adopts a hybrid architecture that utilizes both cloud and on-premise infrastructure. General data such as news and research are processed in the cloud, while sensitive information, including business secrets, is handled separately within the company’s internal infrastructure—thus ensuring robust data security.

Hanwha Asset Management plans to take Odin beyond mere data collection and organization, evolving it into a single integrated data stream and enabling every employee to leverage it as a personalized AI agent.

In addition, the company is set to launch an ‘LP Portal’ service in the first half of next year. Through Odin, transparent and accurate real-time information on beneficiaries’ asset holdings will be provided. The platform enables systematic management of the entire investment process, from decision-making to post-investment monitoring.

Furthermore, leveraging Odin’s AI capabilities and diverse information collection power, Hanwha Asset Management aims to expand its use to the development of product strategies and indexes in areas such as listed securities and alternative investments.

Lim Dongjun, CEO of Hanwha Asset Management, stated, “Odin is not a platform for simply accumulating more information. Rather, it enables AI to proactively detect changes in the market and among clients, then transform these into actionable materials for organizational decisions. Building on various relational data, the platform will continue to evolve in line with changes in the way work is done.”

This content was produced with the assistance of AI translation services.