Sales Reach 1 Trillion Won This Year Alone,
Tripling Last Year’s Figure

Shinhan Bank announced on September 28, 2026 that the accumulated balance of its Living Trusts has surpassed 1.5 trillion won.

Shinhan Bank exterior view.

Shinhan Bank exterior view.

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A Living Trust is a type of trust contract where the trustor entrusts assets to a trustee (the bank) during their lifetime for management and operation. Upon the trustor’s death, the assets are distributed to designated beneficiaries according to the method specified in advance by the trustor.


Since 2015, Shinhan Bank has been expanding its specialized trust business by continually launching new products and services to grow the market, such as removing the minimum deposit requirement, introducing simplified contract processes, and launching dementia-protection trusts.


As a result, the accumulated balance grew from 49.6 billion won in 2021 to 1.5027 trillion won as of September this year, marking a thirtyfold increase over six years. Notably, sales this year alone have reached 1.0434 trillion won so far—a more than threefold increase from last year’s 308.9 billion won—demonstrating a sharp upward trajectory.



To commemorate surpassing the 1.5 trillion won milestone, Shinhan Bank will hold an event in partnership with Swen, a digital storytelling service provider, offering the ‘Alive’ service, which records photos, voice letters, and videos and delivers them to family members. The event will run until November 30 and is open to the first 600 new ‘Shinhan SOLmate Living Trust’ customers, as well as all existing standard contract customers.


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