[Today's New Arrival] Convenience Store Triangle Kimbap Turns Into Cosmetics ... Unique CU×Peripera Collaboration

First Launch of Beauty Products Utilizing Proprietary IP

On September 28, CU announced that it will launch 10 types of beauty products on October 1 in collaboration with Peripera, the color cosmetics brand from Clio, utilizing its own character “CU Friends.” This marks the convenience store industry’s first instance of providing its proprietary intellectual property (IP) to a beauty brand for commercialization.

For this collaboration, CU will provide its corporate and brand identity (CI·BI) and character IP, while Peripera will handle product planning and launch. The products will be sold through major domestic distribution channels such as Olive Young, Club Clio Mall, Ably, Zigzag, Musinsa, and Kakao Gift, as well as in 13 overseas markets including Japan, Thailand, Canada, and China.

CU x Peripera Beauty Collection. CU

The products are designed with motifs inspired by CU’s snacks and desserts. Signature items include a pudding-shaped tint, yogurt-themed lip gloss, brow products inspired by potato sticks and sausages, and a cheek product modeled on cookies. There will also be highlighters, eyeshadows, and cushions featuring convenience store favorites like ice cups, chocolates, steamed dumplings, and triangular rice balls.

Special editions that combine cosmetics with merchandise items will also be released, such as CU Friends magnets and stickers, pudding-shaped squishies, a baked egg-themed puff, and a triangular rice ball-shaped pouch.

To commemorate the collaboration, CU will also launch the ‘Peripera Strawberry Pudding’ (priced at 3,400 won), and will hold SNS certification events and Pocket CU stamp events. At the CU Seongsu Dessert Park store, a pop-up featuring a beauty tester zone will be operated until October 31.

Leveraging this partnership, CU aims to expand the use of its characters and brand assets beyond convenience stores and enhance the recognition of CU Friends both domestically and globally.

Byunghak Kang, Head of Brand Marketing at BGF Retail, stated, “By expanding the familiar characters and product inspirations from CU into beauty products, we designed this collaboration to offer customers a new experience. We will continue to broaden our customer touchpoints and increase the value of the CU brand by connecting our brand assets with a variety of sectors.”

This content was produced with the assistance of AI translation services.