Shinsegae Launches Exclusive ‘Wedding Vow Club’ Membership for Newlyweds

Marriage Numbers Up 14% Year-on-Year This June
Sign-up Available Anytime via App Starting on the 29th, with Sale Points and Parking Benefits

Shinsegae Department Store announced on the 27th that it will launch a new exclusive membership program, the ‘WEDDING VOW CLUB,’ for engaged and newlywed couples starting on the 29th.

Eligible applicants are engaged or newlywed couples within one year prior to their wedding date or up to six months after the ceremony. By submitting supporting documents such as a venue contract through the Shinsegae Department Store application (APP), couples can apply to join at any time.

Provided by Shinsegae Department Store.

Members will receive a welcome package that can be used for wedding preparations upon joining. The program offers a total of 1.2 million won in sale points for use in the fashion and accessories categories over six months, along with additional benefits such as complimentary drinks at the Members Bar and free parking vouchers.

The greater the amount of purchases made during wedding preparations, the more benefits members receive. WEDDING VOW CLUB members can enjoy existing benefits such as luxury, fashion, watch, and jewelry promotional events, as well as electronics and furniture promotions. In addition, they will be eligible to receive up to a 1% bonus reward based on the cumulative purchase amount at each enrolled store. Rewards are provided up to 1 million won depending on the store and purchase bracket.

WEDDING VOW CLUB members also gain access to a wide range of partnership benefits from approximately 120 brands. Exclusive discounts, complimentary gifts with purchase, and engraving services are offered across categories such as watches and jewelry, fashion and cosmetics, electronics, and furniture. The program features expanded benefits covering the entire range of wedding preparations, from wedding rings and attire to home appliances and furniture for the new household.

Shinsegae Department Store has enhanced its benefits for newlyweds in response to rising interest in comprehensive wedding services, as the number of marriages is on the rise. According to the Ministry of Data and Statistics, the number of marriages last year was 240,370, up about 8.1% from the previous year. This upward trend continued this year, with the number of marriages in June reaching 21,075, a 14.0% increase compared to the same month last year.

Lee Sunghwan, Executive Vice President of Sales Strategy at Shinsegae Department Store, stated, “We have introduced this new wedding membership to make it easier and more convenient for couples preparing for marriage to enjoy all the benefits they need,” adding, “From wedding rings and attire to honeymoon and setting up a new home, we will offer differentiated wedding benefits that cover a wide range of needs before and after marriage.”

This content was produced with the assistance of AI translation services.