20 Culinary Festivals Nationwide Join Forces... 'K-Food Festa' Opens

Gastronomy Festivals Nationwide Over Two Months in October and November
Global Promotion Kicks Off at Incheon Airport Arrival Hall
Comprehensive Online and Offline Promotion via Pop-Ups, Social Media, and Overseas Networks

The 'K-Food Festa,' a festival linked to 20 food festivals held nationwide between October and November, will be launched. By bringing together food-related events that are individually organized across the country under the unified K-Food Festa brand, the government expects to expand K-Food consumption and energize local tourism.

The Ministry of Agriculture, Food and Rural Affairs announced on September 27 that it will launch a large-scale culinary festival, 'K-Food Festa,' which will bring together 20 major food festivals held across the country during October and November.

A ministry official stated, "This is the first time that food events taking place in different regions nationwide will be promoted under a single brand," adding, "Through this, the Ministry of Agriculture, Food and Rural Affairs intends to maximize promotional impact and widely showcase the diverse appeal of K-Food to both domestic and international visitors."

Ahead of the main festivities, the ministry will run a promotional desk and distribute informational materials (leaflets) to greet visitors at the main Transportation Center in Incheon International Airport—the first gateway for foreign tourists—between September 28 and 30.

This K-Food Festa will feature an array of robust programs developed in cooperation between the central and local governments. Throughout the festival period, extensive online and offline promotional activities will be conducted to reach more domestic and international visitors. Information related to the festivals will be provided through an integrated website and social media channels such as Instagram, Facebook, and YouTube, while publicity campaigns will also be held at prominent transportation and tourism hubs, including a pop-up store at Seongsu Station, express bus terminals, KTX train stations, and hiker stations at Incheon Airport and Cheonggyecheon.

Efforts will also be made to attract international tourists. The Korea Tourism Organization, Korea Agro-Fisheries & Food Trade Corporation (aT) overseas branches, overseas diplomatic missions, Korean Cultural Centers, the Korea Foundation, and international expos will be part of the overseas promotional network. In addition, K-Food Festa will collaborate with the Global Influencer Expo (GIE) to share the festival's excitement worldwide.

Jung Kyungseok, Director General for Food Industry Policy at the Ministry of Agriculture, Food and Rural Affairs, commented, "This K-Food Festa is a new initiative that brings various food events, previously held independently across the nation, together under one brand. We hope that many people visit these festival sites this autumn to enjoy the unique flavors and cultures of each region, and we will work to ensure these festivals further contribute to expanding K-Food consumption and invigorating local tourism."

This content was produced with the assistance of AI translation services.