8 Out of 10 SNS Users Say "AI-Generated Content Should Be Disclosed"

Perceptions Shaped Across All SNS Platforms, Not Just Specific Ones
37.8% Demand Not Only Clear Indication but Detailed Disclosure

As generative artificial intelligence (AI) content rapidly spreads across social networking services (SNS), it has been found that more than 8 out of 10 users believe AI usage should be clearly labeled.

It was found that 85.6% of social networking service (SNS) users believe that AI content labeling is necessary. Photo by Yonhap News Agency

According to the "Social Media Trend Report 2026" released by research tech company OpenSurvey on September 26, 85.6% of 900 users of YouTube, Instagram, and TikTok responded that AI content labeling is necessary on SNS. In particular, 54.1% said it was "absolutely necessary."

User perceptions of AI-generated content were largely negative. Specifically, 49.9% of respondents stated that such content "feels artificial or awkward," and 39.0% expressed "doubts about the truthfulness of its content or information." Additionally, 33.8% said that "if the use of AI is not disclosed, it feels deceptive." In contrast, only 11.4% described AI-generated content as "creative."

Users demanded not only transparency about whether AI was used, but also specific details about the scope of its use. To reduce discomfort with AI-driven advertisements or reviews, the most needed information was "clear labeling of AI usage" at 54.7%, followed by "specific indication of which parts involved AI" at 37.8%.

OpenSurvey concluded that users are more uncomfortable with the lack of disclosure about AI usage than with AI technology itself.

This content was produced with the assistance of AI translation services.