It Wasn't Sotteok Sotteok or Walnut Pastries... The Item That Sold 4.1 Billion Won at Chuseok Rest Stops Was Americano

Americano Tops Both in Sales Volume and Revenue

The most sold item at expressway rest stops during last year's Chuseok holiday was the Americano.

According to data received from Korea Expressway Corporation by Hwang Hee, a member of the National Assembly's Land, Infrastructure and Transport Committee from the Democratic Party of Korea, 877,000 cups of Americano were sold at expressway rest stops nationwide over five days around last year’s Chuseok holiday. Sales totaled 4.18 billion won, ranking first both in quantity sold and in revenue among all items.

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The Americano has ranked first in both sales quantity and revenue among rest stop items during the Chuseok holiday for five consecutive years, from 2021 through last year.

Following the Americano, the most sold food items at rest stops were snacks with 686,000 units, ramen with 648,000 units, and walnut pastries with 529,000 units.

In terms of revenue, after Americano, pork cutlet followed with 2.78 billion won, udon with 2.71 billion won, walnut pastries with 2.66 billion won, and ramen with 2.14 billion won.

The prices of major foods sold at rest stops have increased significantly compared to five years ago. As of August this year, the average price of pork cutlet stood at 11,454 won, a 27.5% rise from 8,984 won in August 2021. Among the surveyed items, pork cutlet showed the largest rate of increase.

During the same period, the price of walnut pastries rose 23.4% from 4,391 won to 5,420 won, Americano rose 19.2% from 4,066 won to 4,845 won, and bibimbap exceeded the 10,000-won mark, increasing from 8,504 won to 10,068 won. Ramen prices increased by 7% over five years, marking the slowest rate of increase among the surveyed items.

Assemblyman Hwang stated, "Expressway rest stops are places where drivers, even if they find the prices burdensome, have little alternative, so the government's improvements to rest stop services must lead to tangible improvements in both price and quality."

This content was produced with the assistance of AI translation services.