Ministry of Agriculture and aT Launch Special Discount Event for Agricultural Products Worth 149 Billion Won
Pilot Program for 'Jangboljido' App Begins in Five Cities Ahead of Chuseok: Suwon, Wonju, Cheongju, Jeonju, and Changwon
Nationwide Service Planned for Second Half of Next Year

This year, the government has significantly increased the budget for discount support to ease the shopping burden for consumers during the Chuseok holiday. It also launched a pilot version of the 'Alttulhage Jangboljido' app, which allows consumers to conveniently compare prices at local retailers using their smartphones. Consumers in the designated regions can use the app to check prices and information about ongoing discount events.


According to the Ministry of Agriculture, Food and Rural Affairs on September 24, the government is providing a total of 149 billion won this year for discounts on agricultural and livestock products, offering discounts of up to 30%. The discount event, originally scheduled from September 3 to 23, has been extended by one week to run until September 30, which is after the Chuseok holiday period.


A scene from the discount support event by the Ministry of Agriculture, Food and Rural Affairs held on the 18th at Emart Yongsan branch. aT

A scene from the discount support event by the Ministry of Agriculture, Food and Rural Affairs held on the 18th at Emart Yongsan branch. aT

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◆ Up to 30% off at major supermarkets and more = This special event is being held across the nation's retail channels, including large supermarkets, small and mid-sized supermarkets, regional Nonghyup outlets, eco-friendly stores, local food direct stores, and online malls. All domestically produced fresh agricultural and livestock products are eligible. Shoppers can receive a 20% discount on purchases at each retail channel, and up to a 30% discount at online traditional market malls. Around 4,000 locations, including large and small supermarkets, eco-friendly stores, local food stores, and online malls, are participating in this discount campaign. Consumers can purchase domestically produced fresh agricultural and livestock products at prices discounted by 20% to 30% at their preferred stores and online malls. Notably, there is no limit to the discount amount per person during this event, which aT expects will help ease the burden for consumers who buy large quantities of agricultural and livestock products in preparation for the holiday. However, since the discounted products and operating details may vary by store, it is necessary to check in advance through in-store notices, flyers, or the app.


Song Miryung, Minister of Agriculture, Food and Rural Affairs, is speaking at the pilot launch ceremony of the Jangboljido held at Osco in Cheongju on the 21st. Ministry of Agriculture, Food and Rural Affairs

Song Miryung, Minister of Agriculture, Food and Rural Affairs, is speaking at the pilot launch ceremony of the Jangboljido held at Osco in Cheongju on the 21st. Ministry of Agriculture, Food and Rural Affairs

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◆ 'Jangboljido' pilot program launched in five cities: Suwon, Wonju, Cheongju, Jeonju, and Changwon = On September 21, the Ministry of Agriculture, Food and Rural Affairs launched the Jangboljido app in five cities: Suwon in Gyeonggi Province, Wonju in Gangwon Province, Cheongju in North Chungcheong Province, Jeonju in North Jeolla Province, and Changwon in South Gyeongsang Province. Consumers in these regions can use the app to easily access and compare price information. The Jangboljido app provides a range of services tailored to consumer convenience, including price and discount information for fresh agricultural and livestock products at nearby sales outlets based on location data, AI-powered recipe suggestions and recommended stores through an integrated chat feature, and other practical tools.



Song Miryung, Minister of Agriculture, Food and Rural Affairs, said, "The pilot release of the Alttulhage Jangboljido app is expected to greatly reduce the inconvenience that consumers previously experienced when searching for the best prices by visiting multiple stores. During this trial period, we will do our best to enhance user-friendly features and further improve the app so that, when it is commercialized nationwide in the second half of next year, Alttulhage Jangboljido can become the definitive national shopping assistant for consumers."


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