Sharing and Pairing: Delivery Food Trends for the Short Chuseok Holiday

Increased Demand for "Sharing" Menus as the Holiday Shortens
Rising Preference for At-Home Drink Gatherings and Appetizer Pairings

This year's Chuseok holiday lasts only four days, including the weekend. As a result, "sharing" menus for families to enjoy together at home, and "pairing" menus that go well with alcoholic beverages, are expected to become major trends in the food delivery and dining industries.

On September 24, Yogiyo analyzed delivery data from the 2025 Chuseok holiday and projected that "sharing" and "pairing" would be the key consumption trends for this year’s holiday delivery market.

Last year, consumers actively ordered delivery food during the Chuseok holiday to alleviate fatigue from traditional holiday meals. Yogiyo predicts that the compressed and concentrated delivery consumption patterns seen last year will become even more pronounced during the shorter 2026 Chuseok holiday.

This year, with the holiday period being short, the number of so-called "Gwi-po-jok"—people who forgo traveling to their hometowns to spend the holiday at home—is expected to rise. In fact, during last year’s Chuseok, orders for fast food items suitable for group sharing surged compared to the previous week: pizza and Western food increased by 21.8%, burgers by 13.8%, and chicken by 13.0%.

Instead of single-serving meals for one-person households, demand for "sharing menus" that are ideal for families is expected to grow rapidly. In addition to ever-popular delivery items like chicken, pizza, jokbal (braised pork trotter), and bossam (boiled pork wraps), spicy dishes such as seafood jjim and agwi-jjim, which can help offset the heaviness of traditional holiday spreads, are also likely to be preferred as main courses.

During the 2025 Chuseok holiday last year, overall alcoholic beverage delivery orders increased by 13.9% compared to the previous week, enjoying a holiday boom. Notably, orders for cheongju and fruit liquor—popular for gatherings—rose by 28%, and Chinese liquor by 15.92%. Among alcoholic beverages, beer accounted for 15.53% of orders and soju for 14.11%, both showing an increase. This trend of expanded delivery alcohol consumption is expected to continue this year. "Premium anju packs" (specially curated side dishes for drinks) and "late-night snacks including alcoholic beverages" enjoyed with family and friends at home during the short holiday are likely to see particular popularity.

Desserts after family meals are expected to remain popular this holiday as well. During the 2025 Chuseok period, ice cream orders jumped by 90.1% and café latte orders by 82.6% compared to the prior week, reflecting a clear pattern of dessert consumption immediately after meals. This year, bulk ice cream and multi-person coffee sets are likely to see sustained orders during the post-meal hours.

A Yogiyo representative commented, “During the 2026 Chuseok holiday, we anticipate a concentrated surge in diverse delivery demands within a short time frame. If the food service industry proactively prepares set menus for families, fast food items that help relieve holiday fatigue, and pairing menus suitable for enjoying with alcohol—along with related promotions launched even before the holiday begins—they will be able to effectively capture the holiday delivery market.”

This content was produced with the assistance of AI translation services.