Shinhan Financial Group Purchases Goods Worth 100 Million Won at Traditional Markets for Chuseok

Shinhan Financial Group announced on September 23 that it carried out the Chuseok Win-Win Campaign from September 15 to 18.

Shinhan Financial Group conducted the "Chuseok Sharing Hope Win-Win Campaign," which involved about 2,000 group employees over three days from the 15th to the 18th. (From top left to bottom in the photo) Shin Sanghyuk, CEO of Shinhan Bank; Park Changhoon, President of Shinhan Card; Lee Sunhoon, President of Shinhan Investment Corp.; Chun Sangyoung, President of Shinhan Life Insurance; Min Bokgi, President of Shinhan DS; and Kang Byunggwan, President of Shinhan EZ Insurance, are purchasing donated goods at a traditional market. Provided by Shinhan Financial Group.

During this period, about 2,000 group employees used their lunch breaks to purchase goods worth a total of 100 million won at nearby traditional markets using Onnuri gift certificates. The household essentials, hygiene products, and stationery purchased by employees were delivered to children and senior citizens.

This year, the group ran a participatory program encouraging employees to visit a wider range of stores within the markets, in order to bring more substantive support to a greater number of traditional market merchants. Keyrings made from keycaps representing Shinhan’s brand image were also distributed along with the other items.

Each affiliate operated the campaign at different markets: the holding company and the bank at Namdaemun Market; the securities, asset management, and fund partners at Yeongdeungpo Market; and card, life insurance, capital, savings bank, DS, REITs management, and EZ Insurance at Gwangjang Market.

A Shinhan Financial Group representative said, "Chuseok is a meaningful holiday for sharing warm hearts with neighbors," and added, "Shinhan Financial Group will continue to promote traditional market spending and support for vulnerable groups through various ongoing social contribution activities that build mutual growth with the local community."

This content was produced with the assistance of AI translation services.