[New Product of the Day] "Chicken Filled with Whole Mozzarella Cheese"... bhc Unveils 'Kwasak Mozza King'

Collaboration with Italian celebrity chef Sam Kim

bhc announced on the 23rd that it will launch a new chicken menu called 'Kwasak Mozza King,' featuring whole mozzarella cheese, in collaboration with Italian celebrity chef Sam Kim.

BHC announced on the 23rd that it is partnering with Italian celebrity chef Sam Kim to launch a new chicken menu item called 'Kwasak Mozza King,' featuring whole mozzarella cheese. Photo provided by Dining Brands Group

This new menu, presented through Coupang Eats' 'Eats Chef Collection' project, is a boneless chicken dish that features a surprising texture. The exterior is coated with a crispy crumble batter mix made from a combination of potato, rice, and corn. Inside, mozzarella cheese is wrapped in chicken. The dish also comes with two Italian-style dipping sauces: 'Arrabbiata Dip' and 'Green Olive Dip.'

'Kwasak Mozza King' differentiates itself from existing chicken menus as a snack-type chicken, making it suitable not only as a meal but also as a snack or late-night treat.

The new menu will be available on Coupang Eats and the bhc application starting from the 24th, and it is scheduled to be sold at bhc stores nationwide from the 22nd of next month.

This content was produced with the assistance of AI translation services.