Hansae Vice Chairman Kim Ikhwan Serves as Final Judge for National Museum "Bunjangnori" Event

Hansae Co., Ltd. announced on the 23rd that Vice Chairman Kim Ikhwan participated as a final round judge for the "2026 Gukjungbak Bunjangnori," a national participatory festival hosted by the National Museum of Korea.

Now in its second year, Gukjungbak Bunjangnori is an event that reinterprets Korean cultural heritage through makeup, costumes, and performances. This year, the festival was expanded to a national scale, resulting in a significant increase in participation. The number of participating teams jumped from 83 last year to 275 this year, more than tripling, with a total of 643 participants.

On the 19th, participants are taking commemorative photos at the '2026 Gukjungbak Bunjangnori' held at the National Museum of Korea in Seoul. Provided by the National Museum of Korea and the National Museum of Korea Association

Vice Chairman Kim also serves as chairperson of the "Young Friends of The Museum (YFM)," a group under the National Museum of Korea Association. As a judge in this year’s final, he evaluated how participants reinterpreted and expressed Korean cultural heritage in a modern way.

In addition to Vice Chairman Kim, the final jury included Lee Aer-young, Head of Research at the National Museum of Korea; Oh Han-young, a docent at the National Museum of Korea; Kim Seok-hyun, Head of Entertainment at TME; and Julian Quintart, a Belgian broadcaster.

The expansion of Gukjungbak Bunjangnori to a national event this year was made possible by funding support from the National Museum of Korea Association, a non-profit corporation.

Vice Chairman Kim Ikhwan commented, "I was impressed by how participants did not simply regard our cultural heritage as a record of the past but reinterpreted it with their unique ideas and performances. Witnessing the potential for cultural heritage to spread further, I am committed to continuing to support the development and expansion of cultural content going forward."

This content was produced with the assistance of AI translation services.