BTS. Courtesy of Big Hit Music

BTS. Courtesy of Big Hit Music

View original image

Hybe announced on the 23rd that it will host 'HYBE CINE FEST 2026' in over 1,100 theaters across more than 50 countries from October 24 to 31 next month.


Hybe is organizing the event in collaboration with the global distributor Trafalgar Releasing. In Korea, Lotte Cinema will be the exclusive theater chain for the screenings. In Japan, the event will be held on a separate schedule through the local film distributor Avex Pictures.


HYBE CINE FEST is a festival where performances and music videos by Hybe artists are screened in theaters. First launched in Latin America in 2024, it attracted around 260,000 viewers, and about 320,000 attendees in Asia last year. This year, the festival will be expanded to over 50 countries for the first time.


This year’s lineup features a total of six titles: three concert films from Seventeen, Tomorrow X Together, and Enhypen; two live viewings of BTS's world tour 'ARIRANG'; and 'HYBE CHEERING PARTY,' which presents a collection of music videos and performance clips from Hybe artists.


The three concert films will premiere in theaters for the first time with this festival: Seventeen’s ‘World Tour New in Incheon’, Tomorrow X Together’s ‘World Tour in Seoul’, and Enhypen’s ‘World Tour Blood Saga in Seoul’.


BTS’s performances will be broadcast in real time in theaters to coincide with local concert times. The concerts in Buenos Aires, Argentina on October 24 and in Sao Paulo, Brazil on October 30 will each be transmitted via live viewing.


Poster for "HYBE Cine Fest 2026." Provided by HYBE.

Poster for "HYBE Cine Fest 2026." Provided by HYBE.

View original image

The HYBE CHEERING PARTY will feature 13 groups, including BTS, Seventeen, Tomorrow X Together, Enhypen, Le Sserafim, &TEAM, BOYNEXTDOOR, TWS, ILLIT, Cat’s Eye, AOEN, Cortiz, and Santos Bravos. For their music videos and performance clips, English romanized subtitles for Korean lyrics and cheer guides will be added using 3D effects, allowing the audience to sing along and follow the cheers during the screening.


There will also be interactive spaces outside the theaters. In more than 10 theaters worldwide, special zones will be set up, such as photo spots and photo booths, message walls where fans can view artists’ messages, and spaces for decorating cheering sticks.


In five or more theaters, including Lotte Cinema World Tower in Seoul, there will also be dedicated product sales areas. Separate 'HYBE CINE FEST STORES' will open in Los Angeles and Paris.



A Hybe official stated, “We aimed to expand fans’ experiences of enjoying content together in theaters in Latin America and Asia to the rest of the world this year,” adding, “We will make it an event where fans can cheer and participate, interact, and experience new forms of engagement beyond simply watching.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing