OB Beer’s Cass Installs Dedicated “Cass 0.0” Vending Machines at Car Washes

“Wash Zone Garage Wirye”
Exclusive Coin Vending Machine

OB Beer’s Cass is launching a unique promotional event during the Chuseok holiday, allowing customers to experience its non-alcoholic beverage, “Cass 0.0,” at car washes. In light of the increased vehicle movement during the holiday due to homebound and outbound travel and family visits to ancestral graves, the company has transformed car washes—naturally frequented by drivers—into spaces for trying out new products.

Cass announced on the 23rd that it will be running the Cass 0.0 experience event at the indoor self-carwash “Wash Zone Garage Wirye” location through September 27. During the event, a special coin-operated vending machine dedicated to Cass 0.0 will be installed inside the carwash.

Visitors, after verifying their age, can use the dedicated coin provided to receive one can of Cass 0.0 from the vending machine. This offers them a chance to enjoy a non-alcoholic beverage without burden even while taking a brief break after finishing the carwash.

Additionally, Cass plans to launch Cass 0.0 advertisements at 50 Wash Zone franchise locations nationwide from the end of this month through October. By leveraging the everyday setting of car washes, Cass aims to familiarize drivers with Cass 0.0 and expand product touchpoints.

Cass is increasing opportunities for consumers to experience the product across various everyday settings. This year, Cass has continued its non- and low-alcohol product experience activities through collaborations with No Brand Burger, in Samsung Welstory’s company cafeterias, offices, and at sports and festival sites.

This content was produced with the assistance of AI translation services.