Zuru, a Global U.S. Toy Company, Launches Doll

Pregnant Doll's Belly Lid Can Be Opened and Closed

A global toy company’s recently released “pregnant woman doll” is sparking controversy on social media and other online platforms.

A pregnant woman-shaped doll made by the global toy company Zuru. When the belly cover is opened, a fetus doll wrapped in a jelly-like pouch that resembles an amniotic sac appears. Social media (SNS) capture

A pregnant woman-shaped doll made by the global toy company Zuru. When the belly cover is opened, a fetus doll wrapped in a jelly-like pouch that resembles an amniotic sac appears. Social media (SNS) capture

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According to Indian media outlet News18 and others on the 19th (local time), the American global toy company Zuru recently launched a doll called “My Mini Baby Mom & Baby Surprise.” The doll is designed with a protruding belly to represent a pregnant woman. It is priced at approximately 19.99 pounds.


Although the doll was first released in July of this year, it has resurfaced as a topic of discussion after an unboxing video was posted on Instagram by the influencer Xoxo Toyz, who primarily covers toy unboxings.


In the video, users can watch the process of opening the doll’s packaging and taking the baby out of the belly. When the mother doll’s belly lid is opened, a baby doll appears inside a jelly-like pouch, reminiscent of an amniotic sac.


After removing the baby doll from the pouch, users can dress the baby and place it in the mother’s arms. Once the baby has been removed, the mother's belly can be flipped so that the flat side faces up and then closed again.


Viewers of the video shared opinions such as, “It doesn’t seem like an appropriate toy for children,” and “It’s hard to believe that something like this actually exists,” expressing concerns that the product is unsuitable for kids.


There were also opinions questioning the very idea of creating a doll that imitates childbirth, with one viewer commenting, “This is the weirdest, most unpleasant, and unnecessary toy I've ever seen,” and warning that it could have negative effects on children’s emotions and thinking. However, some argued that it could serve as an opportunity to explain pregnancy and childbirth to children.


Meanwhile, back in 2002, Mattel, best known for Barbie, also released a pregnant doll named Midge, who is a friend of Barbie. In Midge’s case, when her belly was detached, a baby doll was found inside, and the belly could be opened to take the baby out.



At that time, some parents protested, claiming the product encouraged teenage pregnancy, leading Walmart to pull the doll from its shelves. Zuru’s product has added jelly and slime pouches, as well as an unboxing element, to previous versions of pregnant woman dolls.


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