Seoul Arena to Engrave Fan Messages on First Seats
"First Seat" Promotion
Venue to Open in the Second Quarter Next Year
Seoul Arena, set to open in the second quarter of next year, will engrave commemorative messages chosen by fans on its first seats.
On September 22, Seoul Arena announced that it will launch a fan engagement promotion called "First Seat." Fans can propose messages they want to leave on the first seats and participate in voting for the final message candidates.
Messages will be collected through an open call until September 27. After an internal review to shortlist the candidates, fan voting will take place from September 24 to 27. The final result will be announced on September 30. The selected message will be turned into a commemorative plate and attached to the first seats, which will be installed this November.
Seoul Arena will also give out tickets to its opening performance by drawing lots from among the final message winners, message proposers, and voters.
Recently, Seoul Arena began accepting its first official venue rental applications from performance planning and entertainment companies for performances scheduled in the second half of 2027. The venue aims to secure events ahead of its opening and involve audiences in the preparation process. The process of completing the performance hall and attending concerts onsite will also be presented as content.
Seoul Arena is a popular music concert venue developed with Kakao as the main investor. Upon completion, the facility will be transferred in ownership to the City of Seoul, and a venture in which Kakao holds shares will operate it for 30 years under a build-transfer-operate (BTO) model. Kakao has also signed a naming sponsorship agreement. The concert hall’s official name and on- and offline space designs will be released in the future.
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A Seoul Arena representative stated, "First Seat is a project designed to allow fans to directly participate in the launch of Seoul Arena and leave their mark in the actual space." They added, "From the very process of building the concert hall, we will share the experience with fans and prepare a venue where artists and fans shape it together."
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