TS Trillion Launches 'GD Shampoo' at 200 U.S. MINISO Stores, Expands North American Offline Presence

TS Trillion is expanding its offline distribution network in the United States as it targets the North American hair care market. The company is launching the 'GD Shampoo' Girl and Boy lines, shampoo products exclusively for teenagers, at 200 MINISO stores in the United States and plans to further expand local sales.

TS Trillion announced that it will sell GD Shampoo at 200 MINISO stores in the United States in partnership with its global distribution partner, Cheongdam Global. These stores represent half of MINISO's total stores in the United States, where the retailer recently opened its 400th location.

GD Shampoo currently ranks as the top-selling TS brand product on Amazon in the United States. The company explained that the sales results gained through online channels have laid the groundwork to expand into the country's offline distribution networks.

GD Shampoo is a functional shampoo specialized for teenagers to alleviate scalp oil, crown odor, dandruff, and itchiness. Taking into account scalp characteristics by gender, it comes in two product variants: one for girls and one for boys. GD Shampoo has already achieved the No. 1 spot in the dedicated teenage shampoo market in Korea, and has received recognition in major consumer reviews as well.

The MINISO stores entering this partnership are part of a global lifestyle distribution chain with Millennials & Gen Z and Generation Alpha as its core customer base. In the first half of 2026, North American sales increased by 37% year-on-year, and the number of North American stores grew to 536, with 400 located in the United States.

The company is also expanding direct engagement with U.S. consumers. MINISO boasts about 5.8 million U.S. members, with members contributing 60.1% of its U.S. sales. TS Trillion plans to leverage MINISO’s established customer base to boost brand awareness of GD Shampoo and expand its sales locally.

TS Trillion also plans to apply its experience from the domestic offline distribution market to North America. The company previously supplied more than 1 million products through Korea's Daiso, and now intends to closely manage factors like initial sales and reorder rates at U.S. MINISO outlets.

The supply contract concluded with Cheongdam Global will also serve as a foundation for the expansion of its North American business. The two companies previously signed a five-year supply agreement worth a total of 41 billion won for TS shampoo and other haircare and beauty products. TS Trillion will monitor the pace of initial sales and reorders, and plans to gradually expand both its local distribution network and product lineup.

The company also plans to expand its distribution network into Canada. Starting with its entry into U.S. MINISO stores, TS Trillion will broaden its channels to include Canadian MINISO, TESO LIFE, T&T, H Mart, Sam's Club, and TJ Maxx.

A TS Trillion representative said, "GD Shampoo has already proven its strong competitiveness in both the Korean market and on Amazon in the United States," and added, "We will closely analyze sales trends at the 200 U.S. MINISO stores and continually expand our presence in more stores and product categories."

The representative continued, "By establishing a strong foothold at U.S. MINISO, we will expand our sales channels to Canadian MINISO, TESO LIFE, T&T, H Mart, Sam's Club, and TJ Maxx, and aggressively increase our market share in the North American hair care market."

TS Trillion will use 200 U.S. MINISO stores as a base for an aggressive expansion of offline sales for GD Shampoo, and plans to broaden its distribution network to Canada and beyond, further strengthening its sales foundation in the North American hair care market.

This content was produced with the assistance of AI translation services.