Saudi Arabia's First Domestic Car Brand Ceer Unveils 1,111-Horsepower Electric Vehicle 'Exobot'

Seven Models Planned by 2030
Local Production and Localization of Parts in Saudi Arabia

Saudi Arabia’s first domestic car brand, Ceer, has unveiled its flagship model ‘Exobot’, composed of an electric sedan and SUV.

According to Ceer on September 22, the company held a world premiere event at the Ceer Manufacturing Complex (CMC) in King Abdullah Economic City (KAEC) in Saudi Arabia, where it revealed the design and key specifications of the Exobot sedan and SUV. The event was attended by Crown Prince and Prime Minister Mohammed bin Salman of Saudi Arabia.

The first domestic car brand in Saudi Arabia, Xeer's flagship model 'Exobot'. Xeer

The Exobot is the first of seven models that Ceer plans to release by 2030. Ceer aims to expand its lineup to include mid-size and compact vehicles and to introduce various powertrains in the future. All vehicles will be produced entirely at a local manufacturing plant in Saudi Arabia.

The sedan measures 5,260mm in length, 2,100mm in width, and 1,430mm in height, while the SUV measures 5,020mm in length, 2,100mm in width, and 1,690mm in height. Both models were designed and engineered locally in Saudi Arabia, specifically tailored for the Middle East’s high temperatures and road conditions.

Developed as high-performance electric vehicles, the Exobot features a three-motor all-wheel-drive (AWD) system. The top-tier trim generates up to 1,111 horsepower and a maximum torque of 1,500 Nm. The sedan accelerates from a standstill to 100 km/h in 2.1 seconds, while the SUV reaches the same speed in 2.4 seconds. The maximum speeds are 250 km/h for the sedan and 210 km/h for the SUV, respectively.

Thermal management technology has been implemented to withstand the region's extreme heat. Ceer explained that its in-house developed “Halo Cooling” system can lower the interior temperature to 32°C within 10 minutes, even when external temperatures reach up to 65°C.

Advanced driving technologies include a steer-by-wire system, which eliminates the need for a traditional steering column, and a rear-wheel steering system. Driver assistance features such as highway point-to-point autonomous driving, automatic lane change, and hands-free driving are also supported. Over-the-air (OTA) software updates enable continuous improvement of vehicle functions.

Inside, the vehicle is equipped with a 48-inch pillar-to-pillar display with 8K resolution, a 10.4-inch center display, and an 8-inch rear-seat display. An AI voice assistant supporting both Arabic and English, as well as a dedicated vehicle control application, are also offered.

Ceer will first release the limited “Exobot First Edition.” With a three-motor system, this edition produces up to 850 horsepower and a maximum torque of 1,000 Nm. The sedan and SUV accelerate from 0 to 100 km/h in 2.6 seconds and 2.9 seconds, respectively. Equipped with a 112kWh battery, the sedan can travel up to 670km on a single charge, and the SUV up to 560km. Based on an 800V system, charging from 10% to 80% takes less than 30 minutes.

Ceer plans to reduce the delivery timeline from order to handover to “weeks” instead of “months,” thanks to local production. By 2034, the company aims to raise the local parts content rate to 45% and establish a robust after-sales service system.

Ceer is a joint venture between Saudi Arabia’s Public Investment Fund (PIF) and Taiwan’s Foxconn. The company is collaborating with BMW in the course of vehicle development, and Foxconn is supporting the design of electric and electronic architecture. Ceer plans to design, engineer, and produce all vehicles in Saudi Arabia.

This content was produced with the assistance of AI translation services.