Seongdong-gu to Host 'Creative×Seongsu' Festival Throughout Seongsu-dong from October 5 to 11

Global Cultural Creation Industry Festival

Seongdong-gu, Seoul (District Mayor Yoo Bohwa) announced on September 22 that the district will host the "2026 Creative×Seongsu" cultural creation industry festival throughout the Seongsu-dong area for seven days from October 5 to 11. The event is planned and operated by cultural creation companies based in Seongsu-dong, with support from Seongdong-gu and the Seongdong Cultural Foundation, among others. This year’s theme is “CREATIVE METAMORPHOSIS.”

The global cultural creative industry festival 'CreativeX Seongsu' will be held across Seongsu-dong from October 5 to 11. The photo shows the exhibition and outdoor fashion show held at last year's 'CreativeX Seongsu'. Provided by Seongdong-gu.

The scale of the festival has grown since its launch in 2023. According to the district, in its inaugural year, approximately 50,000 visitors attended nine different categories. In 2024, around 160,000 people participated in 11 categories, and last year, about 230,000 people took part in 13 categories. This year, programs will again be offered across 13 categories.

This year, the program structure has been revamped. The lectures (conferences) and investment attraction (pitch) sessions, which were previously held separately by category, have been integrated into a single platform called the “Summit.” Here, experts, companies, and creators from each industry—such as social impact, webtoons, beauty, and gaming—will come together to share industry trends.

The “CT Fair,” which had previously introduced cultural technology convergence content up until last year, has been expanded into a thematic exhibition to showcase changes brought about by the convergence of technology, content, and people. The Summit and thematic exhibition will be held at the multipurpose cultural venue S-Factory for four days, from the opening ceremony on October 8 through October 11, and will be open to the public free of charge this year.

Hands-on and performance programs will also continue. The urban escape game “Play Seongsu” this year features the story “Color Adventure,” transforming the entire Seongsu-dong area into the stage for app and web-based missions. The “Seongsu Art Fair” will showcase a young artists’ exhibition featuring 75 creators, as well as media art by artist Choi Sehun, who combines artificial intelligence (AI) algorithms with architectural engineering. On October 10, part of Seongsu-iro will be transformed into a runway and performance venue for “Fashion Seongsu,” featuring high school designers and models, as well as the outdoor performance series “Music Seongsu.” Additional performances will continue across various alleys of Seongsu-dong on October 10 and 11.

Other programs include “Tasty Seongsu”—an event with special discounts at local restaurants and a chicken-and-beer party, the beauty pop-up "Beauty Seongsu," the showcase of aspiring webtoon creators' works at "Webtoon Seongsu," “Tour Seongsu,” which highlights local brand spaces and the stories of local residents, the craft market “Seongsu Made,” and “Film Seongsu,” which screens domestic and international films. This year, Leeteuk of the group Super Junior was named the festival ambassador, marking his third consecutive year in the role following 2024 and last year.

District Mayor Yoo Bohwa stated, “Creative×Seongsu is a festival where companies, creators, spaces, and citizens gathered in Seongsu connect with each other to create new opportunities,” adding, “As the festival once again presents diverse content throughout Seongsu-dong, I hope it will be a special experience where you can discover the district’s creative energy and new attractions.”

Provided by Seongdong-gu.

This content was produced with the assistance of AI translation services.