Samsung Electronics Opens 'Built-in Appliance' Showroom in Lohne, Germany to Target European Market

Lineup of AI-Powered Kitchen Appliances, Including Refrigerators and Dishwashers

Expanding Connections with Local Partners

Samsung Electronics is accelerating its efforts to conquer the local market by opening a permanent showroom in Germany, a key market for built-in home appliances in Europe.

Exterior view of the built-in appliances permanent showroom opened by Samsung Electronics in Loehne, Germany. Samsung Electronics

On September 22, Samsung Electronics announced that it has established a permanent showroom of approximately 480 square meters (about 145 pyeong) on the first floor of the Kitchen Center Lohne (KCL) in Löhne, Germany, where "KM Küchenmeile (Kuchenmeile)," a major B2B event for leading European kitchen furniture and appliance companies, is held.

Kuchenmeile is a large-scale kitchen furniture fair attended by about 300 brands and 25,000 industry professionals. Samsung Electronics has participated in this event since 2018 and officially opened the permanent showroom in conjunction with this year’s event. The company plans to use the showroom as a space for product exhibitions, business consultations, and educational activities to strengthen its foundation in the European built-in appliance business.

Visitors are exploring products at the Samsung Built-in Appliance Permanent Showroom, which Samsung Electronics opened in Lohne, Germany. Samsung Electronics

The product display area is built around an artificial intelligence (AI)-powered smart kitchen concept, providing a residential experience where appliances and the SmartThings platform are seamlessly connected. On display are the latest kitchen appliances, including: the "Bespoke AI 1 Door Refrigerator" and built-in top freezer/bottom freezer refrigerators, which feature "Space Max" technology to maintain a compact exterior while maximizing interior space; the "Bespoke AI Dishwasher," which automatically adjusts rinse cycles and washing temperature by analyzing the level of soiling using the "AI Customized Wash" feature; the "Built-in Hood Induction," which integrates the hood in the center of the induction cooktop to effectively eliminate smoke and odors and improve space efficiency during cooking; and the "Bespoke AI Oven," equipped with "AI Pro Cooking," where an internal camera recognizes ingredients and offers customized recipes.

The showroom also showcases a variety of appliance installation solutions tailored for European kitchen environments. These include a solution for installing a cooktop above the dishwasher to maximize kitchen space, and another that allows cabinet door panels weighing up to 12kg to be attached to the dishwasher for a seamless look with kitchen furniture.

In addition, packages of built-in kitchen appliances that harmonize with a variety of kitchen cabinet finishes such as wood, white, and navy are also on display, allowing kitchen furniture companies and partners to directly compare and select product combinations and installation solutions that best suit various kitchen environments.

Lee Sangjik, Executive Vice President of the Digital Appliances (DA) division at Samsung Electronics, stated, "Opening the showroom in Germany is an important milestone in expanding our built-in home appliances business in Europe. Through this showroom, where local partners can directly experience Samsung’s built-in products and connected solutions, we aim to broaden collaboration and further strengthen our premium brand presence in the European market."

This content was produced with the assistance of AI translation services.