[Click eStock] "Adforus, Korea's Top Shareholder-Friendly AI Advertising Platform Company"

There is analysis suggesting that Adforus is working to enhance its corporate value by continuing an aggressive shareholder return policy, following its performance growth and overseas business expansion. The company is also accelerating its global business expansion by consecutively launching advertising solutions that incorporate artificial intelligence (AI).

On September 22, ValueFinder analyzed Adforus, describing it as an AI advertising platform company practicing top-tier shareholder-friendly policies domestically. It did not present a separate investment opinion or target price.

ValueFinder analyst Jeon Woobin explained, "Adforus recorded consolidated sales of 20.3 billion won in the first half of 2026, a year-on-year increase of 17.8%, and standalone sales of 12.5 billion won, up 39.9%," adding, "The company has continued external growth for four consecutive quarters since listing."

The growth of overseas business was also remarkable. Jeon noted, "Overseas sales reached 1.5 billion won, up 130% year-on-year," adding, "In just half a year, the figure has already exceeded last year's annual overseas sales of 1.3 billion won."

Shareholder return policies were also highlighted as a characteristic of Adforus. The company is implementing cash dividends, share buybacks and cancellation, as well as management's open market stock purchases.

Jeon stated, "As of the end of the first half of 2026, treasury stocks held by Adforus accounted for 22.2% of total shares issued," and added, "In August, the company also signed an additional trust contract for share buybacks worth 3 billion won, which, if fully executed, could raise the treasury stock ratio to 35.5%."

He further explained, "If Adforus proceeds with additional buybacks, it will become one of the leading companies on KOSDAQ in terms of treasury stock holdings," and added, "The company is also considering cancellation in line with the newly mandated cancellation requirements under the revised Commercial Act."

Open market purchases by management are also being carried out in parallel. Jeon stated, "With management also undertaking open market purchases, Adforus is likely to emerge as a model case for shareholder return," he emphasized.

Adforus is also expanding its business domain by launching new AI-based solutions. Recently, the company has introduced solutions targeting the global advertising market, as well as services responding to the generative AI environment.

"GreenPie Global SDK" supports six languages and applies an AI engine that analyzes user patterns, preferred networks, and advertising rates in each country to connect the optimal ad network. This reduces entry barriers for overseas media companies when linking to advertising networks.

The company has also launched a new service responsive to the generative AI search environment. Jeon explained, "Illigeo is a GEO·AIO service provided through its affiliate Illiad," adding, "This is a new area that optimizes the structure so that advertiser content can be accurately recognized in generative AI search environments such as ChatGPT, Gemini, and Naver AI Briefing."

In the second half of the year, external growth is also expected due to the inclusion of affiliate results. Jeon noted, "Since OnThePlanet’s performance will be included in full from the third quarter, overall corporate external growth is anticipated in the second half."

He added, "OnThePlanet continues to secure advertising orders based on records such as winning awards in five categories at the Social I Awards 2026," and said, "This is expected to lead to an increase in orders going forward."

ValueFinder highlighted that while Adforus continues to grow its traditional advertising platform business, it is also expanding its overseas solutions and generative AI-related services, and carrying out shareholder return policies such as treasury stock acquisition and cancellation, dividends, and management’s open market purchases.

This content was produced with the assistance of AI translation services.