From September 26 to October 1 at Hyundai Department Store Pangyo Branch

Dongwon Industries announced on September 22 that it will work together with Busan Metropolitan City and the Large Purse Seine Fisheries Cooperative to promote the consumption of domestic seafood.

Dongwon Industries announced on the 22nd that it will hold the "Taste of Busan Sea, K-Seafood Win-Win Pop-up" event for six days from the 26th of this month to the 1st of next month, in the basement level 1 of Hyundai Department Store Pangyo branch. Provided by Dongwon Industries

Dongwon Industries announced on the 22nd that it will hold the "Taste of Busan Sea, K-Seafood Win-Win Pop-up" event for six days from the 26th of this month to the 1st of next month, in the basement level 1 of Hyundai Department Store Pangyo branch. Provided by Dongwon Industries

View original image

Dongwon Industries will hold the "Taste of Busan Sea, K-Seafood Win-win Popup" event for six days from the 26th of this month to the 1st of next month on the basement first floor of Hyundai Department Store Pangyo Branch. During the event, the company will break down and offer for limited sale more than 100 kilograms of top-grade Pacific bluefin tuna caught off the coast of Busan, with a demonstration held daily at the venue. Additionally, mackerel—the official fish of Busan and a popular staple fish in Korea—will be used to develop unique menu items catering to younger generations, such as sushi rolls and rice pot dishes.


The Large Purse Seine Fisheries Cooperative will support the event by supplying raw mackerel and other key promotional items, ensuring that seafood caught directly by fishermen is delivered reliably and safely to consumers' tables.



A representative from Dongwon Industries said, "This event was organized to support fishermen who are struggling due to rising prices, and to showcase the value of outstanding domestic seafood to consumers." The representative added, "Going forward, we will continue to promote the excellence of K-Seafood and broaden its market base, leading the development of the domestic seafood industry and fostering mutual growth with fishing communities."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing