HD Construction Equipment Sets 1.3 Trillion Won Sales Target for Small Construction Equipment in Partnership with France’s Manitou Group

Signing of Mutual Sales Partnership

HD Construction Equipment is strengthening its strategy to target the small construction equipment market in partnership with France’s Manitou Group, a global leader in comprehensive equipment manufacturing.

Moon Jaeyoung, President of HD Construction Equipment (right), is signing a "Compact Construction Equipment Mutual Sales Partnership" contract with Sylvain Blaise, President of Manitou Group, on the 21st at the Manitou Group headquarters located in Ancenis, France. HD Construction Equipment

On September 21 (local time), HD Construction Equipment and Manitou Group announced that they had signed a “Mutual Sales Partnership for Small Construction Equipment” at Manitou Group’s headquarters in Ancenis, France.

The small construction equipment market is rapidly growing and is expected to reach a scale of 77 trillion won by 2032.

Manitou Group is a global comprehensive equipment manufacturer that supplies a wide range of construction, agricultural, and industrial equipment—including telehandlers, forklifts, skid steer loaders, and aerial work platforms—to 140 countries worldwide.

Under this partnership, HD Construction Equipment will source small construction equipment from Manitou Group and sell these products globally under the Hyundai and Develon brands. In turn, Manitou Group will expand its portfolio of small construction equipment by adding HD Construction Equipment’s models, growing its range of Manitou and Gehl branded products.

HD Construction Equipment plans to accelerate its market strategy by strengthening its lineup of small construction equipment through this collaboration. The company aims to make small construction equipment a new growth axis and achieve sales of 1.3 trillion won in this segment by 2030.

Moon Jaeyeong, President of HD Construction Equipment, said, “This collaboration not only complements both companies’ product portfolios, but is also significant as it creates new opportunities for growth through market expansion. By combining the strengths of our two companies, we will further enhance the competitiveness of our small construction equipment and elevate the global presence of the Hyundai and Develon brands.”

Sylvain Blaise, President of Manitou Group, emphasized, “This collaboration is part of our strategic roadmap to accelerate the growth of our small equipment product range. By combining the manufacturing capabilities and innovative power of both companies, we will strengthen our product portfolio and deliver even greater value to dealers and customers around the world.”

This content was produced with the assistance of AI translation services.