CJ CheilJedang Launches Premium Distilled Spirits "jari" with Full-Scale Entry into the U.S. Market

Launch at Korean Fine Dining Restaurants in New York

CJ CheilJedang is making a full-fledged entry into the U.S. market with its premium distilled spirits brand "jari."

On September 22, CJ CheilJedang announced that it would host a launch event for "jari" in New York, unveiling three types of premium K-spirits. By using New York—a city leading global culinary trends—as a base, the company plans to expand global consumer access not only to K-food, but also to K-spirits, and to showcase new values of Korean food culture.

On the 22nd (local time), the jari U.S. launch event will be held at the modern Korean restaurant 'MOONO' in Manhattan, New York. Provided by CJ CheilJedang.

The event, held on the 22nd (local time) at MOONO, a modern Korean restaurant in Manhattan, New York, will feature the introduction of the "jari" brand, product unveiling, and a K-food pairing dining program. Gregory Yep, Head of the Lifestyle Food Division at CJ CheilJedang, along with other company representatives and key figures from the local F&B and cultural industries, are expected to attend.

The products unveiled at the event include “jari Munbae Soju 24” and “jari Gamuchi 24”—both released in Korea in July—and “jari Munbae Soju 41,” which is being revealed in the U.S. for the first time. “jari Munbae Soju 41” has a higher alcohol content to offer a deeper and richer aroma characteristic of Munbae, targeting local consumers who prefer premium distilled spirits.

Participating in the event will be bartender Hong Du, a mixologist from Pine&Co, the brand’s ambassador; Chef Kim Hoyoung, who operates MOONO and Michelin one-star restaurant Jua; as well as Chef Sim Seongcheol, who runs the Michelin one-star restaurants Mari and Kochi, and will host the “K-Spirits X jari Partners Day” at Gui Steakhouse in Manhattan on September 23. The event will invite influential figures from major Korean dining establishments in New York and government officials to introduce “jari” and four outstanding Korean distilleries, promoting exchange and cooperation to expand the global market for K-spirits.

Beginning with this launch, CJ CheilJedang plans to present "jari" at major Korean fine dining establishments and bars in New York, aiming to raise awareness among local consumers about the excellence and appeal of K-spirits.

This content was produced with the assistance of AI translation services.