Samsung C&T Fashion Secures Margaret Howell; Three Stores to Open This Year

Exclusive Distribution Partnership Signed for Korea
Full-scale Launch of Domestic Business
First Standalone Store Opens at Shinsegae Department Store Main Branch on the 22nd

Samsung C&T Fashion Group is launching the domestic business for the British contemporary brand 'Margaret Howell'.

BEAKER, the select store of Samsung C&T Fashion Group, announced on the 22nd that it has signed an exclusive distribution partnership with Margaret Howell in Korea and opened its first standalone store at Shinsegae Department Store's main branch on the same day.

Margaret Howell brand logo. Samsung C&T Fashion Group

Margaret Howell is a brand founded in the UK in 1970 by designer Margaret Howell. Based on timeless design, quality, and practicality, it offers men's and women's apparel as well as accessories. Since 2003, the brand has also been operating a second line with a workwear concept, named 'MHL.'

BEAKER has previously introduced Margaret Howell to the domestic market through its select shop buying. Confirming the brand's growth potential through continuous sales growth and a high sell-through rate, BEAKER has now launched a standalone brand business in response to the growing demand for 'quiet luxury.'

The brand's signature item is its shirts, which also mark the starting point of Margaret Howell. Some products are crafted in the London Workroom in North London, UK, where artisans hand-cut and sew each garment. Starting from this fall/winter (FW) season, these items will feature the iconic 'Black Label.' Knitwear is produced using premium yarns such as Scottish cashmere and merino wool, including seamless knitting techniques. Outerwear, such as mac coats and Harris Tweed jackets, are also among the main product categories.

Margaret Howell plans to open two additional stores in major department stores in Seoul within this year, following its launch at Shinsegae Department Store's main branch. Products will also be available at BEAKER stores nationwide and the SSF Shop, Samsung C&T Fashion Group's online mall.

Song Taegeun, Executive Director of the BEAKER Business Division at Samsung C&T Fashion Group, stated, "Margaret Howell is a brand that has consistently maintained the value of 'well-made clothes that can be worn for a long time' for over 50 years." He added, "We will sincerely convey the brand's unique heritage and philosophy to our domestic customers, gradually expanding our distribution network to establish Margaret Howell as a leading contemporary brand in Korea."

This content was produced with the assistance of AI translation services.