"Which Store Has the Lowest Prices?"...Pilot Launch of 'Altteulhage Jangboljido' App for Comparing Agricultural and Livestock Product Prices

Pilot Operation Launched in Suwon, Wonju, Cheongju, Jeonju, and Changwon
Fresh Agricultural Product Prices and Promotional Information Provided for Nearby Retail Stores
"Significantly Reducing Inconvenience for Consumers"

The “Altteulhage Jangboljido” app, which allows consumers to compare prices at nearby retail stores at a glance on their smartphones, has been released as a pilot version. For now, consumers in five cities—Suwon in Gyeonggi Province, Wonju in Gangwon Province, Cheongju in North Chungcheong Province, Jeonju in North Jeolla Province, and Changwon in South Gyeongsang Province—can check fresh agricultural, livestock, and fishery product prices through the app. The government plans to expand the service nationwide in the second half of next year.

The Ministry of Agriculture, Food and Rural Affairs and the Ministry of Science and ICT held a commemorative ceremony at Osco in Cheongju to mark the pilot launch of the Altteulhage Jangboljido app, which provides consumers with fresh agricultural and livestock product price information at nearby stores based on their location.

Customers are shopping at Hanaro Mart Yangjae Branch in Seocho-gu, Seoul. Photo by Jinhyung Kang

The ceremony was attended by officials from relevant government departments, participating retailers, the Korea Mart Association, and the Consumer Organizations Council. The event celebrated both the launch of the price information consultative body for agricultural and livestock products and the pilot release of the Altteulhage Jangboljido app in five regions.

This newly launched Altteulhage Jangboljido app is a project promoted as part of the Ministry of Science and ICT's “Top 10 AI Projects for Improving Daily Life.” To make it easier for consumers to check and compare price information, the app provides various on-the-ground services such as local retailer-specific prices for fresh agricultural and livestock products, information on discount events, recipes and recommended purchase locations linked with an AI chatbot, and more—all designed to increase consumer convenience.

Minister Song Miryung of the Ministry of Agriculture, Food and Rural Affairs stated, “With the pilot launch of the Altteulhage Jangboljido app, we expect a significant reduction in the inconvenience consumers experienced when they had to visit each store in person to find out the prices. We will use this pilot period to enhance its features for greater consumer convenience ahead of the nationwide commercialization in the second half of next year, striving to establish Altteulhage Jangboljido as Korea’s go-to shopping assistant.”

This content was produced with the assistance of AI translation services.