From Action Scenes to Data Finance: How KT Affiliates Are Leveraging AI

BC Card, Data-Driven Financial AI Services
KT ENA and Studio Genie, AI-Powered Content Production

#. The explosion and battlefield images in the imaginary scene with Moon Bitnari’s weed trimmer in Episode 2 of the ENA Monday-Tuesday drama "Recruit Season 4: Sabotage" are the results of artificial intelligence (AI) technology. The AI hybrid martial arts short drama "The Return of the Martial God," which is scheduled for release later this year, uses AI to bring to life high-level action sequences based on actors’ live-action performances.

#. Since January of last year, BC Card has utilized its AI employee "MOAI" and unified its merchant and business review process through agentic AI, saving 100,000 hours per year. Agentic AI is also integrated into data analysis. By simply clicking a button in Excel and entering a desired query in natural language, the corresponding data instantly appears in the spreadsheet. Tasks that once took a week can now be done in five minutes.

Kim Jongrae, Head of AI Content Team at KT ENA, is presenting the AI technology used in content production at the KT West Building on the 21st. Photo by Noh Kyungjo

KT is accelerating its AI transition (AX) and work innovation by applying artificial intelligence (AI) technology to diverse sectors, including media, content, and finance.

KT ENA and KT Studio Genie announced on the 21st that they are utilizing AI throughout the entire content production process—from planning and production to quality control. Their vision is a creator-centric "AI Cinema Studio" that expands the expressive potential of content and increases production efficiency.

KT ENA applies generative AI production and AI video recreation and cloning technologies to content according to each genre’s characteristics. In the history talk show "War Histories with a Different Texture," decisive moments in warfare that are difficult to convey through documents and narration alone are recreated as AI-generated visuals, allowing for complex historical information to be visualized. The upcoming variety show "Just Leave It to Me Short" ("Matgyoman Jusishot"), which premieres for the first time on the 25th, will turn the process of creating promotional videos—one by a human and the other by generative AI within the same time frame—into its content. The show will demonstrate the different creative approaches and potential of humans and AI by applying AI to the actual production of promotional videos for small businesses. For the medical documentary "Words Left Unspoken," AI visualizes memories, inner thoughts, and medical scenes that are hard for cameras to capture, delivering a unique perspective in live-action interviews.

Taeyoung Lee, head of AX team at BC Card, is presenting on the use cases of in-house AI at the KT West Building on the 21st. Photo by Kyungjo Noh

KT Studio Genie designs AI deployment strategies and manages production workflows according to its AI production system, which consists of three elements: an AI supervisor, an AI-optimized filming system, and a platform specialized for AI production. Eun Jaehyun, head of the AI Project Team at KT Studio Genie, said, "By utilizing AI, we can cut both time and costs by nearly half compared to traditional production methods, while also raising the overall quality of our works. Our plan is to effectively implement creators’ intentions and expand both the scale and expressive possibilities of our productions."

KT’s AI innovation is spreading to its financial affiliate, BC Card. BC Card is driving innovation in work processes and customer service by combining payment data with AI tailored to the financial sector. Its flagship solutions include the financial generative AI platform "BC GPT" and the AI-based automation solution "MOAI." There is also "Eatple," a restaurant recommendation service based on payment data, and "AI Hot Deal," a shopping curation service where AI selects and summarizes information on discounts.

BC Card made 49 AI models available to the global open platform Hugging Face. There are a total of 12 datasets designed for financial Q&A, information retrieval, and Korean-language AI training. Last year, BC Card was recognized by the Financial Services Commission for a record seven generative AI-based innovative financial services—the highest among all domestic card companies. BC Card is also participating in the "AI for Everyone" consortium led by KT.

This content was produced with the assistance of AI translation services.