Efforts to Improve and Expand Rider Safety
Continuous Activities to Address Safety Risks

Baedal Minjok and the rider union have jointly inspected risk factors on delivery sites. Based on these risk factors identified together by labor and management, the company went on to implement practical improvement measures, concurrently running follow-up safety campaigns.


Woowa Brothers, which is responsible for Baedal Minjok’s logistics services, announced on the 21st that it had carried out a “Joint Labor-Management Risk Assessment” with the Delivery Platform Labor Union for about a month since August, followed by a “Joint Labor-Management Safety Campaign” as a subsequent step.

Participants of the 'Joint Labor-Management Safety Campaign' held on the 18th at the Laborers' Shelter in Yeongdeungpo-gu, Seoul, are taking a commemorative photo. Elegant Youths

Participants of the 'Joint Labor-Management Safety Campaign' held on the 18th at the Laborers' Shelter in Yeongdeungpo-gu, Seoul, are taking a commemorative photo. Elegant Youths

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Woowa Brothers conducted its second joint labor-management assessment this year, following a collaborative rider risk assessment with the Delivery Platform Labor Union in 2024. For this round, potential hazards identified during previous risk assessments were supplemented by recommendations from the Rider Safety Management Committee and suggestions from the union, enabling the team to identify harmful and hazardous factors. In addition, face-to-face surveys were conducted not only in the greater Seoul area but also in regional locations, ensuring that riders’ experiences from various areas were broadly reflected.


The risk assessment revealed that riders cited factors stemming from road and weather conditions as major hazards they experience during deliveries. Specifically, the top risks identified included: ▲ slippery roads due to rain or snow, ▲ other people’s signal violations and speeding, ▲ strong gusts of wind while riding, ▲ poor road conditions, and ▲ impaired visibility caused by nighttime, fog, or rainfall.



Reflecting the results of this assessment, Woowa Brothers conducted a follow-up safety campaign. Since impaired visibility was one of the main risks, the company provided free water repellent coating products to help riders maintain a clear view during deliveries, and operated a coffee truck to offer beverages so that riders could take a brief rest. It also shared information on safe driving practices, guidance on wearing protective gear, and tips for preventing musculoskeletal disorders. A representative from Woowa Brothers stated, “We will continue to undertake practical improvement measures to ensure a safer delivery environment for riders in the future.”


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