NH Investment & Securities Joins NongHyup Financial Care & Relief Project, Taking the Lead in "Overcoming Dementia"
Thirteen Branches Designated as Leading Companies in Overcoming Dementia Nationwide
Creating a Senior-Friendly Financial Environment
On September 21, which marks “Dementia Overcoming Day,” NH Investment & Securities announced that it is establishing a protection system for elderly and dementia-afflicted customers.
This move comes as part of its active participation in the 'NongHyup Financial Care & Relief Project,' an initiative led by NongHyup Financial Group to strengthen consumer protection in response to Korea’s transition to a super-aged society and the growing number of dementia patients.
The NongHyup Financial Care & Relief Project is a group-wide comprehensive response system created to minimize the inconvenience and risks dementia customers and their families may face during financial transactions and to protect customers’ financial assets safely.
As part of this project, NH Investment & Securities has been designated as a “Leading Company in Overcoming Dementia” for 13 branches nationwide in collaboration with the local Dementia Safety Centers. In addition, employees at these designated branches are required to complete dementia partner training, thereby increasing their awareness and significantly enhancing their ability to respond to and support dementia customers and their caregivers with heightened sensitivity.
Furthermore, the company is making efforts to provide information about these support systems by affixing “Leading Company in Overcoming Dementia” plaques at the entrances of these branches and making dementia-related brochures and Care Service guides readily available in customer waiting areas.
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An NH Investment & Securities representative stated, “Protecting customers with dementia is not just about delivering financial services; it is a vital social responsibility for a financial company to ensure the safety of their assets and rights. We will continue to further expand our customer protection activities in connection with the NongHyup Financial Care & Relief Project so that elderly customers can use financial services with even greater peace of mind.”
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