Sono International Rebrands and Opens 'Sonobel' in Bali, Marking First Entry into Indonesia

First Sono Brand Launches in Indonesia
Revamped Dining and Wellness Offerings

Sono International, a member of the Sonotrinity Group, announced on September 21 that it has rebranded the former "Away Bali Legian Camakila" as "Sonobel Bali Legian" and officially opened the property on September 1. This marks the first time the Sono Hotel & Resort brand has been introduced in Indonesia.

The resort, which opened in 2019, features 117 rooms. It is located close to Legian Beach and major shopping and entertainment streets, making it a popular destination for tourists.

Sonobel Bali Legian_Entrance. Provided by Sono International.

With this rebranding, Sono International has revamped its food and beverage (F&B) and wellness facilities, as well as guest services. Sonobel’s brand concept—incorporating local culture into nature-friendly spaces—was reflected throughout the design and services.

The property opened an all-day Western restaurant, "Chef's Table," which boasts panoramic views by the poolside, and relaunched the children’s club "The Playroom" with a fresh new look.

Sono International has also expanded collaborations with local brands. The resort co-developed its signature scent with Indonesian eco-friendly beauty brand "Sensatia Botanicals." At the poolside bar, guests can enjoy specialty coffee from the local brand "Tanamera Coffee."

Plans are underway to open additional rooms and expand wellness facilities such as the fitness center and rooftop spa. New establishments, including a poolside bar, a lobby bar, and a modern reinterpretation of an Indonesian restaurant, will also be launched. In addition, a dedicated mobile application will be introduced to allow guests to conveniently access the facilities and services.

Sono Hotel & Resort will also implement a "Korean Culinary Enhancement Program," leveraging its expertise in Korean cuisine and restaurant operations to teach local chefs Korean cooking techniques and share operational know-how.

A representative from Sono International stated, "The opening of Sonobel Bali Legian is not only the first time we are introducing the Sono Hotel & Resort brand locally in Indonesia, but it is also a key milestone for building an integrated brand portfolio in the global market. By combining the unique appeal of each region with Sono’s management expertise, we aim to deliver differentiated customer experiences and strengthen our presence in the Asia-Pacific region."

Starting with "Sonobel Hai Phong" in Vietnam in 2020, Sono International has successively acquired properties such as "33 Hotel by Sono Calm" in New York, "Waikiki Resort Hotel" in Hawaii, "Normandy Hotel" in Washington, DC, and "Hotel Dame des Arts" in Paris, France. Currently, the company operates 44 hotels and resorts with about 15,000 rooms across seven countries, including Korea. Sono International plans to expand its domestic and international hotel and resort portfolio to 57 properties by 2029.

This content was produced with the assistance of AI translation services.