"Beyond Cars: Connecting Culture and People... Hyundai Unveils Documentary 'The Studio'"

Spotlighting Spatial Philosophy and Value at Six Global Hyundai Motorstudio Locations

Hyundai Motor Company announced that it will release the full-length documentary film "The Studio: From the Space on Wheels to the Space on Land," which captures the 12-year journey of Hyundai Motorstudio, on the 21st.

Hyundai Motor Company announced that it will release the feature-length documentary film "The Studio: From a Space on Wheels to a Space on Land," which chronicles the 12-year journey of Hyundai Motorstudio, on the 21st. Hyundai Motor Company

This film, presented by Hyundai Motor Company and planned by Innocean, is set against the backdrop of six Hyundai Motorstudio locations around the world, including Seoul, Hanam, Goyang, Busan, Beijing, and Senayan Park in Indonesia. It sheds light on the spatial philosophy and architectural value that are uniquely embodied in each region and culture. Through the perspectives of designers, operations staff, visitors, cultural and art professionals, and architects, the documentary multilayeredly portrays the meaning accumulated within these spaces.

Director Jung Daun, who helmed the production, has consistently explored the relationship between architecture, cities, and people, and has garnered attention both domestically and internationally with works such as "A Poem on the Ground," "The Great Contract: Paju, Book, City," and "Itaemi Jun's Sea."

Director Jung stated, "I wanted to show how the spaces of Hyundai Motorstudio create diverse beauty and meaning over time, and aimed for viewers to feel as if they are actually visiting the space themselves," adding, "I hope this film provides an opportunity to share the power and significance of architecture and space with the public, and to create new value."

'The Studio' has been officially invited and will have its world premiere at the 18th Seoul International Architecture Film Festival (SIAFF), and will be screened as a special feature at Art House MOMO until October 9. To commemorate the release, Hyundai Motor Company plans to host a Q&A session with director Jung Daun and senior executive director Jang Young of the Brand Marketing Division, so that the stories captured in the film can be conveyed directly to the audience.

On October 8 and 9, the film is also set to be introduced to both festival audiences and local residents in Busan through the 31st Busan International Film Festival’s regional community program, "Neighborhood BIFF," held at F1963, a complex cultural space in Busan, as well as Hyundai Motorstudio Busan. Additionally, Hyundai Motor Company will present a special exhibition, "Hyundai Motorstudio Archive: 12 Years of Records," at Hyundai Motorstudio Busan through January next year.

Jisungwon, Executive Vice President and Head of Brand Marketing Division of Hyundai Motor Company, stated, "Hyundai Motorstudio started from Hyundai Motor Company's desire to create broader social value by connecting people, culture, and local communities, going beyond automobiles. I hope the audience can vividly experience the stories and values accumulated over the past 12 years by the people who built these spaces and the visitors who experienced them."

This content was produced with the assistance of AI translation services.