KOTRA Hosts Edutech Export Consultation Event... $500,000 Export Contract Signed

Export Consultation Invites 17 Overseas Buyers
Supporting Overseas Expansion and Local Business Development for K-Edutech Companies

As artificial intelligence (AI) technology is increasingly being adopted in educational settings and the spread of K-Culture continues, edutech is emerging as a new export growth engine. In this context, KOTRA has launched initiatives to support domestic companies in entering overseas markets.

KOTRA (Korea Trade-Investment Promotion Agency) and the Korea Edutech Industry Association announced on September 20 that they held the "2026 Edutech Korea Fair-Linked Export Consultation" at COEX in Seoul from September 17 to 18. Seventeen organizations—including overseas universities, private academic foundations, and publishers—took part in the event, engaging in tailored consultations with domestic companies. Two actual export contracts were signed on-site.

KOTRA (Korea Trade-Investment Promotion Agency), together with the Korea Edutech Industry Association, held the "2026 Edutech Korea Fair Linked Export Consultation" at COEX in Seoul from September 17 to 18. KOTRA.

This year, participant AraSoft signed a contract to export $500,000 worth of e-book solutions to Budi Luhur University in Indonesia and the country's largest media publishing group, Kompas Gramedia, through KOTRA's buyer sourcing and consultation support. AraSoft had been nurturing its business prospects with local buyers for two years and invited them to the event, successfully finalizing the deal during the consultation session.

Since 2019, the edutech export consultation event has served as a platform supporting the overseas expansion of Korean edutech companies. KOTRA assists with local buyer matchmaking, arranging consultations, and follow-up negotiations. The agency also provided participating companies with the "Global Edutech Market Trend Report," which covers relevant market trends and regulatory information.

Myeonghee Kim, Executive Vice President and Head of the Industry Innovation and Growth Division at KOTRA, stated, "We will expand systematic support for K-edutech companies, which are recognized globally for their technological capabilities, so that they can actively enter overseas markets—from consultation events to international roadshows."

This content was produced with the assistance of AI translation services.