San of ATEEZ Appears in "Zombiedol" Video
Five Displays Installed, Including Spatial Signage
Korea's First Outdoor Immersive Horror Performance Introduced

Everland is enhancing the immersive experience of its signature fall horror-themed zone by utilizing Samsung Electronics’ next-generation glasses-free 3D display.


On September 20, Samsung C&T Corporation’s Resort Division announced that Everland will reinforce the horror experience in its signature immersive horror theme zone for the fall season, "Blood City Zero," by deploying Samsung Electronics’ next-generation glasses-free 3D display, "Spatial Signage."


This collaboration is designed to combine Everland’s storytelling-themed zone with Samsung Electronics’ display technology to provide visitors with a new level of visual immersion.


The Spatial Signage, which was installed at the Blood City Zero site on September 18, features Samsung Electronics’ proprietary "3D Plate" technology. Its main feature is the ability to create a visual depth effect within the screen without the need for 3D glasses or special equipment. A total of five Samsung Electronics displays have been installed in this media horror experience zone, offering a multidimensional, immersive experience.


Samsung Electronics spatial signage installed in Everland Blood City. Samsung C&T Corporation.

Samsung Electronics spatial signage installed in Everland Blood City. Samsung C&T Corporation.

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The 85-inch Spatial Signage located at the center of the experience zone features San from ATEEZ—the promotional model for this year’s Everland Blood City—appearing as "Zombiedol." When visitors touch San within the video on the display, enhanced by a dedicated touch sensor, he transforms into Zombiedol and reaches out toward the guests in a three-dimensional video. The effect is so vivid, it appears as if the character could break through the screen, delivering intense fear.


The Samsung Electronics smart signage positioned to either side of the Spatial Signage features facial recognition and distance sensors. When visitors approach these screens, the sensors detect them in real time, triggering responsive video content in 4K resolution, with zombies advancing toward the audience.


Blood City, Everland’s flagship fall theme zone, has garnered significant attention from Millennials & Gen Z visitors for its unique worldview and distinctive experiential elements.



This year marks the 10th anniversary of the theme, and Everland is hosting the immersive horror festival "Blood City Zero" through November 22. In collaboration with Director Lee Seok-Hoon, renowned for films such as "The Pirates" and "Confidential Assignment 2," Everland is presenting Korea’s first outdoor immersive horror performance and a variety of cinematic horror content.


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